In this week’s episode of 2 Fat Guys Talking Flowers, we’re excited to welcome Belen Garcia and Cristina Maldonado from Florsani in Ecuador. Founded in 2006, Florsani has made it their mission to remain a socially responsible company, dedicated to cultivating fulfilling lives for their team, clients, and flowers. With over 240 hectares of land, Florsani is one of the largest Gypsophila growers in the world, alongside producing 33 other flowering products—think Simba’s Pride Land in bloom!
Florsani operates by four core principles represented in their logo as petals:
Self-Improvement, Leading by Example, Evolve, and Contribute to Every Part of the System.
They follow the principles of Kaizen, a Japanese philosophy that focuses on continuous improvement, which they apply both on the farm and in their management practices. Every member of the team graduates from Florsani University, ensuring they practice what they preach, growing alongside their community.
The impact of these values is clear—Florsani has become a successful, sustainable business that supports more than 900 workers in the community. Their commitment goes beyond flowers, with an emphasis on human quality of life, environmental care, and exceptional customer service. They also run inspiring social programs, including the Pollinator Program (Abeja), a Pet Rehoming Program, a Football & Art School, and a program connecting the elderly to the land and community.
Join the Fatties as Belen and Cristina share the incredible story of Florsani, their team, and their ambitious goals to create more jobs and opportunities in Ecuador. Get ready for an inspiring conversation about passion, growth, and the future of this flourishing business!
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