How two new clubs, Atlanta United and LAFC, in MLS embraced the 3.0 model and became the giants in the league from spending, relevance and marketing.
Sources:
Bernie Marcus and Arthur Blank for the Entreprenuer
https://www.entrepreneur.com/article/197614
Home Depot Founder To Buy Falcons by the AP
https://www.wired.com/2001/12/home-depot-founder-to-buy-falcons/
Falcons Owner Puts In Bid For MLS Franchise
https://usatoday30.usatoday.com/sports/soccer/2008-10-14-4126789750_x.htm
Atlanta Might Be Considered By Potential MLS Owner by Doug Roberson
https://www.ajc.com/sports/atlanta-may-considered-potential-mls-owner/7QkbejYIxLzKZUkht0palI/
Garber Reaffirms Miami, Atlanta Reaffirms As Expansion Favorites
https://sbisoccer.com/2013/12/indicates-expansion-favorites
Tycoons 10 Year Crusade to Get a Big Mac In Vietnam
Expansion LA soccer team plans new stadium on Sports Arena site by Kevin Baxter
https://www.latimes.com/sports/soccer/la-sp-la-soccer-stadium-20150518-story.html
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