Dreaming of writing a book but have no idea where to start? You're not alone. In this eye-opening conversation with book coach Allison Lane, we dive deep into the realities of publishing that most aspiring authors never learn until it's too late.
Allison, whose impressive career spans from dressing as a burrito for PR stunts to leading communications for brands like Pepsi, Unilever, and Burt's Bees, shatters common misconceptions about the publishing journey. Her most surprising revelation? "Don't write your whole book! Nobody wants to read your manuscript." What publishers actually want is a business plan for your book, proving you understand its market potential and your role in making it successful.
With trademark candor and humor, Allison explains how the publishing world really works. Traditional publishers require agents and pay advances (which she advises keeping modest), hybrid publishers offer more partnership opportunities, and self-publishing gives complete control at the cost of handling everything yourself. But regardless of path, one truth remains: you must be ready to market yourself and your book.
The conversation takes a fascinating turn when Allison discusses personal branding. Contrary to popular belief, your book doesn't create your personal brand, your established expertise should come first. "You cannot emerge from a hole in the ground with a book," she warns. Instead, she advises building visibility in your field through speaking, media contributions, and online presence before approaching publishers.
Whether you're a corporate professional looking to expand your influence, an entrepreneur wanting to showcase your expertise, or simply someone with valuable knowledge to share, this episode provides the insider perspective needed to approach publishing strategically and successfully. Allison's practical advice on everything from book proposals to AI tools for content creation will save you years of frustration and dramatically increase your chances of publishing success.
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Resources
LaneLit.com
Allison’s LinkedIn Profile
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