Executive Perspective: AI & BI

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August 15, 2025 • 21 mins

In this episode of 2W Conversations, we delve into the intersection of Business Intelligence (BI) and Artificial Intelligence (AI) from an executive's perspective. Mark, our President & CEO, shares insights on how he leverages BI tools like Power BI to track key performance indicators, sales forecasts, and service level agreements. Discover the importance of data in decision-making and how real-time dashboards empower leadership to swiftly identify challenges. We also explore the practical applications of AI in enhancing research, content creation, and operational efficiency. Join us as we outline the evolving role of data-driven strategies in today's fast-paced business landscape and how they can transform organisational performance. Want to learn more? Watch this webinar: https://youtu.be/PdGCxvoLDsA

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