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September 29, 2025 • 10 mins
Hey folks! It's been a few weeks, but now the gift is here. :) It's the 7th installment of the "Cognitive Heists" series. This one is titled, "The Trojan Gift." šŸŽ Not all traps look like traps. Some arrive with a bow on top. The Trojan Horse is the oldest example. But today, the gift often looks like a free service. No charge, no strings… except the ones you don’t see. Because the real price isn’t money. It’s privacy. -- It’s data. -- It’s you. In this issue of Cognitive Heists, we explore: šŸ”¹ How ā€œfreeā€ has always been one of the most effective disguises in the con artist’s playbook šŸ”¹ Folklore warnings about cursed gifts that crumble into ash šŸ”¹ Why reciprocity, curiosity, and flattery make us drag danger through our own gates šŸ”¹ And how modern Trojan Gifts hide in inboxes, QR codes, cloud apps, and ā€œfreeā€ platforms The cost of convenience is rarely written on the tag. Enjoy! Next up: The Double Agent—where the betrayal sits across the table, smiling like a friend. Learn more about your ad choices. Visit megaphone.fm/adchoices
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