Business Under Pressure

Everyone is talking about how to get more done, but is that true productivity? And is it sustainable? To truly be productive your need to look at all aspects of your life and prioritize what’s most important.

In this interview Margo and Lisa will discuss:

Why prioritizing your own care must come first.

How to establish boundaries within your daily tasks.

Notice when your mindset holds you back.

Get Margo's Freebie: Free eb...

It doesn't matter how much great information you have to say or sell if you are not talking to the right audience. Taking the time to find and understand your target audience is critical for meeting and exceeding your goals. It's also important to keep in mind, you might not be your target audience.

In this interview Stacy and Lisa will discuss:

You need to start by understanding who is your target audience, how to they...

Many people believe you must spend money on ads in order to get new clients. This is just not true. Engaging with people on social media (especially Facebook Groups and Instagram) can get you tons of new clients.

In this interview Deasha and Lisa will discuss:

Set up a profile where people can learn more about you.

Engage in Facebook Groups

Invite people into your Marketing Ecosystem

What about the risk of being sucked into ...

Social proof is quickly becoming the go-to resource for getting more leads and sales for your business. Even more powerful than a company's marketing assets. In the age of every consumer also having the ability to be a broadcaster, word of mouth has become a digital channel and businesses have the ability to influence the narrative. In 2020, we've seen businesses that use their reputation to build fan bases, make a communit...

The must-have features of a high-converting sales page, whether you're selling a service or a digital product, and how to implement them for your next launch.

In this interview Sierra and Lisa will discuss:

Copy that speaks directly to your ideal client's pain and pleasure point

Why you need tangible visualizations of your offer 

The importance of social proof Social Proof

How to reassure your clients that they will ...

Every business needs to make sales in order to survive but it can be difficult to connect with your audience. Learning to tell stories in your sales process will help you make connections, convert more customers, and be more memorable.

In this interview Stephanie and Lisa will discuss:

How stories build connections with your brand and your audience.

You can use stories on social media, in email, and anywhere you're promoti...

Your business finances are usually a stressful topic that tends to get ignored and neglected. But the more neglected they are, the worse you may end up. You can easily build a process that will help you learn to love your business finances and even use them to grow your business.

In this interview Clarissa and Lisa will discuss:

The importance of your money mindset and how to affects your pricing.

How to know if you are charging...

Many businesses don’t take the time to truly flesh out their Ideal Client Avatar which hurts the messaging and impedes their sales process. Once you have an intimate understanding of who you are talking to, the sales become a lot easier.

In this interview, Lisa and Melinda will discuss:

The pitfalls of not identifying your ideal client.

The benefits of understanding who your ideal client is.

If you look at top brands in any ind...

Learn how to harness philanthropy to make a BIG impact, engage your team, and be known for doing good in your community.

In this interview Carolyn and Lisa will discuss:

Why harnessing philanthropy for your business is a win-win.

How to identify your values to connect to your community

The importance of strategy for social impact

Who is Carolyn Keller?

Carolyn is the founder of Curio412, a consultancy for nonprofits and ...

Everyone has an inner bully. The voice that tells us we aren’t good enough, and we’ll never be successful. It’s only when we call out the inner bully, examine the imposter syndrome, and show up anyway can we succeed in our business and in life.

In this interview Gabrielle and Lisa will discuss:

How to recognize your inner bully

Why we experience imposter syndrome

How to move past imposter syndrome and achieve our goals

W...

While there tend to be branding standards in certain industries, following the trends often doesn’t serve you. Christine Lieu goes into why you might want to buck the trends and stand out from the crowd.

In this interview Christine and Lisa will discuss:

Why originality is a good thing with branding.

The three c's of branding.

How to stand out from the crowd.

Who is Christine Lieu?

Christine Lieu is the expert behind CL D...

Instagram is the best social media platform to connect with people in an authentic way, but many times businesses don’t know how to create engaging content. Today’s episode delves into actionable strategies to help you get more leads and sales in your business using Instagram.

In this interview Ashley and Lisa will discuss:

The important of Instagram engagement

How to get more engagement on your posts

When to engage on Inst...

Payroll has changed a lot in the last few years, but many businesses aren’t aware of all the changes. This can lead to fines, penalties, and even loss of your business. Charles Read, the author of The Payroll Book, guides us through some of the things businesses should be aware of when it comes to payroll in 2020.

In this interview Charles and Lisa will discuss:

The importance of understanding all aspects of payroll law.

The d...

There are over 1.7 billion active users on Facebook and over 10 million groups on Facebook. It’s safe to say that you’ll find your ideal client in a Facebook Group. However, many people go about it the wrong way.

Let’s dive into the top 5 mistakes that people make and what to do instead.

1. No one can tell anything about them

2. They don't hang out with their ideal clients

3. They are spammy or sales-y

4. They don't...

Connecting with people in authentic ways through social media can be difficult. Many people come off as spammy or one-sided. In this interview, Michelle will go over how to find new connections, build trust and authority, and build a relationship for growth.

In this interview Michelle and Lisa will discuss:

Why it's important to connect with your audience on a personal level and not be afraid to share your personal "li...

Having a high-converting lead magnet is a must for most businesses. Is your lead magnet helping to create strong connections with your ideal customers or are you just another person in their inbox? In this episode, Glenn Allen teaches us all about the Golden Lead Magnet and how to utilize it in any business, but especially course creation.

In this interview Glenn and Lisa will discuss:

Why quizzes, pdfs, and ebooks don’t incen...

So many marketing messages compete for our attention. It’s difficult to stand out in the crowd. The best way for businesses to stand out from the crowd is to tell their unique stories in a way that connects with their ideal customers.

In this interview Elena and Lisa will discuss:

How to use storytelling as a marketing tool.

How to determine the stories worth sharing.

How to use the best voice to connect with your clients.

...

People often talk about getting in the right mind space for productivity but having the right workspace can be just as important. Disorganization at home or work often will creep into all aspects of your life. Getting things back in order can drastically improve your performance and outlook in your career or business.

In this interview Abigail and Lisa will discuss:

The importance of committing to getting organized.

Where to s...

You’ve heard the terms CPA, Accountant, and Bookkeeper, but do you really know the difference between them and when you should use them for your business?

In this interview Jamie and Lisa will discuss:

The differences between a CPA, Accountant, Bookkeeper.

Why it’s important to hire the right people to help with your business finances.

How to hire the right person to help you with your business finances.

Who is Jamie El...