The Remarkable CEO for Chiropractors

People don’t invest in services. They invest in outcomes.  Dr. Pete and Dr. Stephen reveal the real reason conversion rates flatline and retention struggles: too much talk about features, not enough focus on results. 

You’ll learn the importance of restructuring your day one and day two processes to build deeper connection, clarity, and buy-in. Whether you're growing your team, leading a practice, or scaling impact, this is your rem...

In this episode, you'll discover:

• New Tax Advantage Plan allows business owners to use employee tax dollars to pay for chiropractic care for their employees
• This applies to chiropractic businesses as well + get paid to adjust your team AND
• Save money on employment taxes = lowers employee tax burden
• Dr. Andrew White, CEO of Align & Co., explains how this works

Episode Highlights

01:25 – Learn how a new tax-advantaged wellness pla...

In this episode, you'll discover:

• The Rule of 72: How compressing the conversion process compounds long-term success
• Time Kills All Deals 
• Stick rate: What it really means and why it’s crucial to your business
• You can’t manage what is not measured
• The definition of True Conversion: The people who start care, stay under care
• The key conversion and retention metrics that matter most—and how to improve them

Episode Highlights

00:53 –...

In this episode, you'll discover:

• How to use business intelligence (data) to compress time and accelerate success
• Remarkable Standards (for KPI’s) create context for your Team for what a Win! looks like
• Unlock the 5 P’s: Identify key constraints and correct them for maximum impact
• Transformation is an ongoing process—it requires adaptability and continuous learning
• The 2 most critical questions that will refine your delegation proce...

In this episode, you'll discover:

• Your energy dictates your success—as your energy goes, so goes your business.
• Exclusive insight: Dr. Stephen and Dr. Pete share how they marshal their four limited resources for peak performance.
• Rituals vs. Routines – Rituals are what you get to do, routines are what you have to do—understanding the difference is key.
• Every choice matters – Learn how daily decisions shape your energy and long-term...

In this episode, you'll discover:

• You can train your brain to do hard things
• Your brain (your will) can get “stronger” when you overcome inertia of not taking action around hard things
• The aMCC (Anterior Mid-Cingulate Cortex) is the part of the brain that drives ability to do hard things
• “GRIT” is considered a leading predictor of success in Remarkable CEO’s

Episode Highlights

00:52 - Learn why resilience, grit, and willpower ar...

In this episode, you'll discover:

• Discover the clear difference between an opportunity and an appointment.
• Why actively creating margin in your life is critical for success.
• How the Hedgehog Concept becomes even more essential as you grow.
• Your role as a leader: Marshaling your team’s four limited resources through all seasons of your career.

Episode Highlights

00:47 - Learn how to distinguish between opportunities and appointme...

In this episode, you'll discover:

• How the Law of Entropy affects your business—and how to stay ahead of it.
• Why durability leads to optionality and true freedom.
• The key to scalability: Leveraging systems that drive sustainable growth.
• A 3-step process for building a remarkable, resilient business.

Episode Highlights

00:47 - Learn why 2025 is the year of new wineskins, signaling the need for business transformation to handle inc...

In this episode, you'll discover:

• How to leverage the accountability chart—and why a 3-year vision is critical for sustainable growth.
• The two stages of building a high-performing, professional team.
• Why investing in the right people pulls your business forward.
• The key steps to increasing scalability, durability, and profitability.

Episode Highlights

00:51 - Learn how shifting from an owner-operator mindset to a CEO mindset is ...

In this episode, you'll discover:

• Discover the 7 key attributes that separate a chaotic pirate ship from a well-run battleship in business.
• Learn how the obstacles holding you back are directly tied to how much your business operates like a pirate ship.
• Why success depends on Operationalizing, Professionalizing, and Optimizing at every stage of growth.
• Master this shift, and you’ll unlock optionality—the ultimate reward of building...

In this episode, you'll discover:

• Truth: If it’s about the TOR, it’s not about the TIC.
• Identify where you struggle to let go—that’s the next mountain you need to move.
• The more you focus on growing your team, the more your business will grow—and the less it will revolve around you.
• A truly sustainable business is scalable, durable, and transferable—build for the long term.

Episode Highlights

00:52 - Why running your business fr...

In this episode, you'll discover:

• Why building a diverse team is both challenging and invaluable.
• The key to creating an environment where impatience with process leads to growth.
• Fact: The more process-driven you are, the more patient you become.
• How to develop the maturity to balance urgency and patience—without losing your edge.

Episode Highlights

03:26 - The importance of treating business like a marathon, balancing short sp...

In this episode, you'll discover:

• Focus requires skill: Marshalling your 4 limited resources, and those of your team 
• Fact: What you stop focusing on shrinks, just like what you focus on grows 
• Understand the level of dedication needed to achieve Durability and Transferability 
• Success is a sequencing and a timing issue, you’ve got to get them both right.

Episode Highlights

00:52 - Understand the power of focus and its role in d...

In this episode, you'll discover:

• Answer this question: If I bought your business today, what is the first thing I’d change? 
• Next question: Why have you not changed it already? 
• Perspective shift – Spend the money you are gonna lose. 
• What is your next move? 

Episode Highlights

00:49 - Learn how to approach your business with a buyer's mindset, identifying areas that need change to drive immediate improvement.

03:58 - Discover h...

In this episode, you'll discover:

• To start, don’t expect things to change if you are not willing to change
• Follow these 3 steps in order: Operationalize, then Professionalize, then Optimize
• How to determine if you are using the last or the next iteration of your operation and team to optimize your business
• The importance of looking to the future so you can plan and adjust for what’s important next and ultimately.

Episode Highli...

In this episode, you'll discover:

• Freedom Warriors, the SHF Values will be fundamental to the MAHA movement
• Access to accurate and uncensored data to make health decisions is a constitutionally guaranteed basic human right and fundamental medical ethic.
• Religious freedom: Personal religious beliefs are constitutionally guaranteed and must be fully honored as we make health decisions for ourselves and our children.
• Parental rights: ...

In this episode, you'll discover:

• 2025 is not a continuation of 2024, it’s a new age, a next chapter, the next level. 
• What happens when your business doubles in 2025, what breaks? 
• You must be deliberate and intentional about optimizing your business for what’s important now, next and ultimately. 
• The wineskin is the container, the vessel that will deliver the gift of chiropractic that you’ve received to the world desperate for wh...

In this episode, you'll discover:

• Every leader worth following walks with a limp, from a life full of failures and lessons learned that in turn lead to a life of remarkable growth. 
• Listen in as Dr Pete share’s his 7 lessons learned in 2024, lessons that are guaranteed to transform his and have the potential to transform your life. 
• Dr Stephen unpacks his big 5 lessons learned, and how he is positioned perfectly to make 2025 his b...

In this episode, you'll discover:

• This is the MOST IMPORTANT episode of the year - for Next Year
• What 3-5 Big Changes need to be made to go from your business now to next? 
• Identify who is accountable for the growth of your business through the lens of your Accountability Grid
• Use the Lead Flow Worksheet to reverse engineer what Success looks like next year
• The metrics are the matrix – Clarify Base Case, Best Case and Worse Case