In this episode of A Day in Her Life, Ellie sits down with her co-founder and friend, Anna Fletcher, to share the behind-the-scenes story of launching Pepper Books—a romance book subscription box business they built from the ground up. Hear how these two working moms balance motherhood, friendship, and entrepreneurship, all while bonding over their love of spicy romance reads.
In this episode, you’ll hear:
- The story behind how Ellie and Anna met and became fast friends over romance novels
- What inspired them to start Pepper Books—and how they launched it in just a few months
- A look at how they divide responsibilities based on strengths (tech vs. logistics vs. creative)
- Why branding was one of the smartest investments they made early on
- How they define “spice levels” and curate their boxes by theme and heat
- Real talk about juggling business ownership with motherhood and summer chaos
- How they’re building a community around joy, reading, and a little romance
- Their favorite recent reads and what’s coming in future book boxes
Listen in if you love love reading, are thinking about launching a side hustle, love romance books, or are curious about what it takes to start a joyful, reader-focused business from scratch.
Pepper Books Back to School boxes available now!
Episode Music - For Days - Tom Deis via Shutterstock
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