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August 19, 2025 51 mins

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Join Ellie for this week’s episode of A Day In Her Life as she sits down with Lauren Makler, co-founder and CEO of Cofertility, and mom of two. Lauren is on a mission to improve egg freezing and egg donation by creating a more supportive, human-centered process—while also raising a family and leading a high-growth startup.

Lauren shares what her fulfilling, hard, and perfectly imperfect days look like as a founder and mother.

In this episode, we discuss:

  • Conscious Mornings: Why Lauren made the intentional shift to become a morning person in this phase.
  • Redesigning Fertility Care: The inspiration behind co-founding Cofertility and how her personal fertility journey shaped the company’s mission.
  • Entrepreneurship & Motherhood: How Lauren balances scaling a company with showing up fully for her kids.
  • Smart Systems at Home: The AI-powered meal planning strategy her husband built to streamline their week.
  • Career Evolution: From intrapreneur to founder, Lauren shares how her background in health innovation led her to build a radically different egg donation and freezing platform.
  • Division of Labor: How she and her husband partner in their home life and approach big changes with project plans.
  • Founder Mom Support Systems: The importance of leaning on other moms navigating similar entrepreneurial journeys.

If you’re a working mom, aspiring founder, or curious about what it takes to build a mission-driven business without losing yourself in the process—this one’s for you.

Follow Lauren and Cofertility

LinkedIn

@laurenmakler

@cofertility

@cofertilityfamily

@cofertilityfreeze

Cofertility.com

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