Branislava Lovre on the Ethics of AI in Journalism

Show Notes: AI and Journalism with Branislava Lovre

Host: Yumi Wilson
Guest: Branislava Lovre, journalist, AI ethicist, and co-founder of Impactful
Episode Summary:
In this episode of AI and Journalism, I talk to Branislava Lovre, a seasoned journalist and AI ethicist with over two decades of experience. We explore the ethical implications of AI in journalism, focusing on accountability, transparency, and bias. Branislava shares her journey in founding Impactful and her mission to make AI accessible while maintaining journalistic integrity. Together, we discuss how AI is changing newsrooms and what we need to do to ensure AI is used ethically and responsibly in the future of journalism.

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3 Highlights:

1. Accountability in AI-generated content: Branislava highlights the importance of transparency in AI-generated news stories and stresses the need for clear policies and ethical guidelines to ensure accountability.
2. Bias in AI Algorithms: We explore how AI can perpetuate biases in data and discuss real-world examples of bias affecting news reporting. We also offer tips on how journalists can mitigate these issues.
3. The Future of Newsrooms: Branislava paints a picture of future newsrooms, showing how AI can enhance efficiency but must be balanced with human judgment, ethics, and transparency

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3 Best Quotes:

1. "If news outlets use AI to generate content, they must disclose that to their audience. It's a matter of trust and credibility." — Branislava Lovre
2. "Just because we can use AI doesn’t mean we should. We must ask ourselves if it’s improving journalism or undermining trust." — Branislava Lovre
3. "The core mission of journalism won’t change, but AI will revolutionize how we achieve it, making news more interactive and accessible." — Branislava Lovre

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Great Resources Mentioned:

• Impactful — Branislava’s media startup focusing on AI ethics and transparency.
• AI in Newsrooms — A guide on how AI is currently being used in journalism.
• SPJ Code of Ethics — The Society of Professional Journalists' Code of Ethics, a great resource for journalists.

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How to Reach Branislava:

• LinkedIn: Branislava Lovre
• Impactful Website: impactful .com

How to Reach Me (Yumi Wilson):

• Website: yumiwilson .me
• LinkedIn: Yumi Wilson

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