Braven Grant: Betting Big, Failing Hard, and Winning Bigger

Braven Grant, founder of Gains (formerly Gains in Bulk), shares his journey from a fitness-obsessed teenager to building a multi-million dollar supplement brand. He opens up about early struggles, selling out of product without making a profit, scaling challenges, and how he learned the hard way that you can’t scale uncertainty. Braven talks about the power of mentorship, making bold business moves, and why creatine isn’t just for bodybuilders—it’s for anyone looking to optimize performance in life.

If you’ve ever wondered how to turn a passion into a thriving business, this episode is packed with real-world insights on marketing, growth, and resilience. Plus, hear Braven’s take on social media, personal brand authenticity, and what’s next for Gains.

Chapters:

00:00 Introduction

02:06 Braven's Company and Vision

05:02 Early Influences and Fitness Background

08:08 Starting Gains in Bulk

12:21 Challenges and Growth

17:07 Scaling and Marketing Strategies

43:23 Navigating Social Media Controversies

45:22 Lessons from Social Media Backlash

49:05 Authenticity in Business and Social Media

52:34 Advice for Young Entrepreneurs

59:38 The Value of Coaching and Mentorship

01:08:04 Creatine: The Ultimate Performance Enhancer