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July 7, 2025 12 mins

Do you feel like you're guessing when it comes to setting your treatment fees? You’re not alone - and you’re not doing your practice any favors by undercharging “just to get people in the door.”

 

In this episode, Dr. Jes breaks down how to calculate a sustainable rate that covers your overhead and your paycheck, even if you’re not fully booked yet. You’ll learn the difference between break-even and real profitability, how to project from 80% capacity, and why charging at the top of your market doesn’t scare people away… it actually attracts the right ones!

 

→ Want help running your own numbers? Download the free worksheet “Practice Cost Calculator” from the link and get clear on what your rates need to be! 

🔗 Linktr.ee/apointforthat

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