Noah Greenberg grew a content-distribution product from zero to $1M ARR in just one year (and to $4M in 2 years) by focusing on a single channel most founders underrate: LinkedIn. He posted insights daily, highlighted key players in his industry, and made it impossible for prospects not to notice him.
In this episode, Noah reveals the exact step-by-step playbook, including how to structure 3-month pilots for fast feedback, craft DMs that actually get replies, and pick the right content “watering holes” so your future customers come to you eager to sign.
If you're a founder trying to figure out your go-to-market approach, you need to see what Noah did.
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Why You Should Listen
1. Turning LinkedIn into a Free PR Engine – Noah shows how daily micro-posts drive high-value leads without needing to go viral.
2. Finding Your First 10 Customers with 3-Month Pilots – Short trials = instant feedback on who’ll stay and who’ll churn.
3. Never Stop Triangulating – How 50 customer conversations per month reveal the right product, price, and packaging.
4. Selling without Selling – The “this isn’t a pitch” call that makes prospects lean in and ask, “Wait, how do we buy?”
5. Earning Credibility at Scale – Noah’s “watering hole” posts spark real engagement from decision-makers (and reel in 5-figure deals).
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Keywords
B2B Sales, LinkedIn Strategy, Early-Stage Growth, Founders’ Playbook, Bootstrapped Startup, Content Distribution, Sales Prospecting, Pilot Contracts, Outbound Leads, Product-Market Fit
Timestamps
(00:00:00) Intro
(00:02:35) Stacker's Origin Story
(00:06:00) How to generate warm leads
(00:15:53) How to use LinkedIn for lead gen
(00:21:42) No One Wants To Be Pitched
(00:26:06) How to get feedback on pricing
(00:38:08) LinkedIn Go-To-Market Strategy
(00:42:20) Breaking Above The Noise
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