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July 24, 2025 18 mins

We go through some lessons I learned from my own startup journey. I also go through  why almost every business challenge beyond product-market fit is actually a people issue—and how to quickly spot and fix these hidden problems. You’ll learn why staying in direct contact with your customers accelerates your path to true product-market fit, and hear a powerful story of how making something radically different—even free—can disrupt entire industries and create massive competitive moats.

Why You Should Listen

  • Discover the #1 reason your startup’s growth might be stalling
  • Learn why staying hands-on with sales longer accelerates finding PMF
  • Find out how to instantly identify if your team members are truly A-players.
  • Uncover the hidden power of making your product free—even when competitors think you’re crazy.
  • Understand why radically different strategies beat incremental improvements every time.

Keywords

product market fit, startup hiring, startup growth, founder lessons, free business model, early stage sales, team building, radical differentiation, founder mistakes, scaling startups


00:00:00 Intro

00:04:21 Every Startup Problem is Actually a People Problem

00:05:56 How to Identify Great Talent Without Hiring

00:07:10 Why Founders Should Stay in Sales Longer

00:09:35 Subtle Details are The Key to True Product Market Fit

00:12:24 Zeffy and the Hidden Power of Being Radically Different

00:17:00 The ROI of Being Uniquely Different

Send me a message to let me know what you think!

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