Fast fashion has always been competitive but in recent years its become a speed-driven race to the bottom.
No matter how low prices are today, some new player will enter the market - with even lower prices - and more styles!
In the midst of this chaos, UK supermarkets have carved out a solid business selling budget priced fashion. Yes, fashion. Not basics. Not the standard socks and underwear you’d expect to find in a supermarket.
Not only that, they are offering quality products made from premium ingredients, including Supima cotton.
We can help but wonder - how are they doing this?
Today we are joined by Dean Clegg, a supply chain consultant, who previously was Global Sourcing Director at Sainsbury's.
He’s going to share an insider’s view of how supermarkets are winning in the fashion category.
He’ll also be giving us some insights on how we can tighten up our supply chains in order to navigate what looks like another challenging year.
Useful Links:
The Current Situation in Sourcing: https://thecurrentsituation.net
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