There’s a simple and effective marketing tool that most businesses are under utilizing - or sometimes not even using at all.
I’m talking about email marketing.
We send and receive hundreds of emails each week, but how often do we really spend time thinking about how we can use email to sell our products or build customer relationships?
Today’s guest is going tell us how we can change that.
Meet Scott Cohen, an email marketing and automation veteran who has worked with Fortune 500 companies as well as startups to use data-driven strategies to turn around underperforming accounts.
In this podcast, Scott will be sharing:
•Where marketers might be leaving money on the table, when it comes to email marketing.
•Benchmarks for email frequency and response rates.
•The importance of reaching the right people, not just more people.
•What might be next for email marketing.
USEFUL LINKS:
Asianet Consultants website: https://asianetconsultants.com
InboxArmy: https://www.inboxarmy.com/
LinkedIn: https://www.linkedin.com/in/scottcohen13/
Discover how top storytellers build content that connects and converts. Follow us!
Listen on: Apple Podcasts Spotify
Visit A Seat at The Table's website at https://seat.fm
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.