All Episodes

December 5, 2022 25 mins


Most companies understand that we need to be able to tell the story of what we do to our customers.

However it turns out that there are powerful advantages to being able to communicate our story to our own team members.

In an era where businesses are facing daunting challenges on the home front - from recruiting top talent to retaining the people they have - as well as managing to boost diversity and team work - communicating mission and values is foundational.

The question is, how can we do this effectively, while also running a profitable, competitive business?

Today we are joined by the dynamic Martha Marchesi, CEO of JK Design, a full-service, women-owned creative agency that helps companies create and communicate powerful brand stories to their customers, partners and employees.

Martha is a Madison Avenue veteran where she crafted targeted, award-winning creative campaigns at legendary shops such as Young & Rubicam, Grey, Saatchi and Saatchi, and Della Femina.

A master brand storyteller, her experience spans a wide variety of clients in the B2B and B2C spaces and includes brand strategy, creative direction, and employer branding.

In this podcast, Martha will be talking about:

  • The importance of developing an 'employer brand'.
  • How leaders can create those traditional bonds amongst colleagues who are working off-site.
  • How management can more effectively retain and motivate talent in an of ‘Quiet Quitting’.
  • How to overcome some of the biggest challenges in implementing DEI (diversity, equity and inclusivity) initiatives in your company.


USEFUL LINKS:

Connect with Martha Marchesi:  https://www.linkedin.com/in/marthamarchesi/

JK Design website: jkdesign.com

Asianet Consultants:  https://asianetconsultants.com

Visit A Seat at The Table's website at https://seat.fm

Mark as Played

Advertise With Us

Popular Podcasts

McCartney: A Life in Lyrics

McCartney: A Life in Lyrics

"McCartney: A Life in Lyrics" offers listeners the opportunity to sit in on conversations between Paul McCartney and poet Paul Muldoon dissecting the people, experiences, and art that inspired McCartney’s songwriting. These conversations were held during the past several years as the two collaborated on the best selling book, “The Lyrics: 1965 to Present.” Over two seasons and 24 episodes of “McCartney: A Life in Lyrics”, you’ll hear a combination master class, memoir, and improvised journey with one of the most beloved figures in popular music. Each episode focuses on one song from McCartney’s iconic catalog – spanning early Beatles through his solo work. Season 1 premieres on October 4th. “McCartney: A Life in Lyrics” is a co-production between iHeart Media, MPL and Pushkin Industries. Cover Portrait © 1967 Paul McCartney / Photographer: Linda McCartney

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2023 iHeartMedia, Inc.