Most companies understand that we need to be able to tell the story of what we do to our customers.
However it turns out that there are powerful advantages to being able to communicate our story to our own team members.
In an era where businesses are facing daunting challenges on the home front - from recruiting top talent to retaining the people they have - as well as managing to boost diversity and team work - communicating mission and values is foundational.
The question is, how can we do this effectively, while also running a profitable, competitive business?
Today we are joined by the dynamic Martha Marchesi, CEO of JK Design, a full-service, women-owned creative agency that helps companies create and communicate powerful brand stories to their customers, partners and employees.
Martha is a Madison Avenue veteran where she crafted targeted, award-winning creative campaigns at legendary shops such as Young & Rubicam, Grey, Saatchi and Saatchi, and Della Femina.
A master brand storyteller, her experience spans a wide variety of clients in the B2B and B2C spaces and includes brand strategy, creative direction, and employer branding.
In this podcast, Martha will be talking about:
USEFUL LINKS:
Connect with Martha Marchesi: https://www.linkedin.com/in/marthamarchesi/
JK Design website: jkdesign.com
Asianet Consultants: https://asianetconsultants.com
Visit A Seat at The Table's website at https://seat.fm
McCartney: A Life in Lyrics
"McCartney: A Life in Lyrics" offers listeners the opportunity to sit in on conversations between Paul McCartney and poet Paul Muldoon dissecting the people, experiences, and art that inspired McCartney’s songwriting. These conversations were held during the past several years as the two collaborated on the best selling book, “The Lyrics: 1965 to Present.” Over two seasons and 24 episodes of “McCartney: A Life in Lyrics”, you’ll hear a combination master class, memoir, and improvised journey with one of the most beloved figures in popular music. Each episode focuses on one song from McCartney’s iconic catalog – spanning early Beatles through his solo work. Season 1 premieres on October 4th. “McCartney: A Life in Lyrics” is a co-production between iHeart Media, MPL and Pushkin Industries. Cover Portrait © 1967 Paul McCartney / Photographer: Linda McCartney
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