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March 24, 2025 19 mins

Ever felt like the moment you start seeing business growth, things suddenly feel harder instead of easier? 

Like you’ve finally hit a new level, but instead of feeling excited, you’re questioning everything? You want to grow your business—but why does it feel so uncomfortable when it actually happens?

In this episode, I’m breaking down why business growth feels messy, why hitting that next level brings up all kinds of doubts and fears, and most importantly—how to grow your business without letting the discomfort derail you.

I’m sharing my own struggles with feeling stuck, battling the fear of success, and learning to reframe challenges as a sign I’m on the right path. If you’re feeling stretched, second-guessing yourself, or tempted to retreat to what’s safe, this episode is for you.

Inside this episode, I’m diving into:

  • Why business growth brings discomfort—and why that’s actually a good thing
  • The sneaky ways fear of success shows up and keeps you stuck in old patterns
  • How to tell the difference between normal growing pains and a sign you need to pivot
  • Why embracing discomfort is essential if you actually want to grow your business
  • The key mindset shift that will help you stop overcoming self doubt and start taking action

Here’s the deal: The moment you stop chasing comfort and start embracing discomfort, everything shifts. And that’s exactly what we’re unpacking in today’s episode.

DM me on Instagram @katyripp and tell me: what’s one way your business growth has felt uncomfortable lately? Let’s talk about it—because I promise, you’re not the only one feeling this way.

And if you're craving support from a community of women who get it, join us inside Actually, We Can—my private space for midlife women entrepreneurs who are ditching the fear of success and ready to approach business growth in a way that actually feels good. 

RESOURCES MENTIONED IN THIS EPISODE:

Actually, We Can Community

Female Founders Collective

CONNECT WITH KATY RIPP: 

Website: www.katyripp.com

Instagram: @katyripp

Pinterest: @katyripp

Facebook: @katy.ripp

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