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April 27, 2021 • 64 mins

J.C. was tired of the massive surges and complete fall off in his agency revenue, so he found a way to switch from big products to a normalized subscription.

We discuss how be pivoted from one-time big-ticket tasks for clients, into a subscription model that has led to 100% of customer reviews being 5-stars even 10+ years later.

Plus, we talk about how to hire quality people as well how important it is to disqualify your prospects in your marketing pipeline. How telling people NO instead of promising the sky can lead to increased revenue, amazing retention and extremely happy customers.

Check out J.C.'s agency here:
https://www.infinitymgroup.com

Brought to you by Campaign Refinery.

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