How has PR evolved beyond press releases, and why is crisis management a must-have skill for businesses today?
🎤 In this episode of No Prep Needed, host Adrienne Barker sits down with Ronjini Joshua, the brilliant and dynamic CEO of The Silver Telegram, a PR agency specializing in technology startups and media strategy. Broadcasting from beautiful Maui, Ronjini shares her 20 years of PR experience and the dramatic shifts she’s seen in the industry—from traditional press releases to the new era of digital thought leadership and reputation management.
She also unpacks the art of crisis management, revealing real-world PR horror stories and what businesses need to do before disaster strikes. If you’ve ever wondered what it really means to get "seen in Forbes and CNN," or how to leverage PR to build credibility, this episode is packed with insights you don’t want to miss!
🚀 5 Key Takeaways:
➤ PR has evolved → It’s no longer just about press releases; it’s about thought leadership, digital reputation, and storytelling.
➤ Crisis Management is crucial → Companies need a crisis PR plan before a disaster happens, not after.
➤ Social media can make or break you → Be mindful of your online presence—what you say today can haunt you tomorrow.
➤ Targeted PR is key → Start with trade publications in your industry before aiming for mainstream media.
➤ Leverage PR wins across platforms → One great media feature can be repurposed into social media content, email marketing, and website credibility.
🎯 Conclusion:
PR is more than just getting media coverage—it’s about building trust, managing reputation, and positioning yourself as an industry leader. Strategic PR is a game-changer whether you’re a startup, a seasoned entrepreneur, or a brand looking to expand.
📢 How to Reach Ronjini Joshua:
🌐 Website: Silver Telegram 🔗
🎧 Listen to the full episode and learn how PR can transform your business!
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