Is the era of overly polished, AI-generated ads finally dying? In this episode, Caleb and Matthew sit down with performance strategist Elly Charland to break down what’s actually working in ad creative right now, from viral hooks and pattern interrupts to low-budget videos that outperform studio shoots. It’s a deep dive into why “realness” is winning and how even a phone-filmed ad can dominate in 2025.
The gang unpack everything from rage-baiting and Thanos memes to the creative gold found in simple Instagram stories. You’ll hear why organic and paid content need to work together, how to avoid falling into AI slop territory, and how sincere, scrappy content can build trust fast. If you want your ads to connect, convert, and stop the scroll, this is the playbook.
If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.