Wondering how to optimize your Meta ads in today’s privacy-first world? Dakota and Matthew break down the Conversions API (CAPI) and explain how it can drastically improve your ad performance by solving the issues caused by browser-based tracking limitations.
Learn what CAPI is, how it works, and why it plays a pivotal role in better targeting and more accurate data. From real-world examples to best practices, we'll get you caught up with everything you need to know to stay ahead of the competition.
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