In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising inventory and the shift towards performance advertising, highlighting Spotify's innovative approaches to meet the needs of advertisers.
Takeaways
Spotify launched its ad exchange to meet customer demand for programmatic buying.
Owning ad tech allows for better control and relevance in advertising.
Generative AI is rapidly being adopted in Spotify's advertising solutions.
Spotify's user base is highly engaged and loyal, creating a unique advertising environment.
Quality control in advertising inventory is crucial for maintaining advertiser trust.
Spotify is transitioning towards performance advertising while maintaining brand focus.
The emotional connection to music enhances advertising effectiveness.
Spotify's logged-in user platform provides valuable data for advertisers.
Innovative ad formats are being developed to enhance user engagement.
Feedback from the industry is welcomed to improve Spotify's advertising solutions.
Chapters
00:00 Introduction to The Refresh Podcast
01:30 Spotify's Programmatic Advertising Launch
04:58 The Importance of Owning Ad Tech
07:49 Generative AI in Advertising
09:34 Building a Strong User Culture
12:01 Quality Control in Advertising Inventory
15:08 Shifting Focus to Performance Advertising
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