Ami Jones
CEO & Founder
TerraFauna Journeys
Ami Jones is a seasoned travel professional, passionate conservationist, and respected leader in sustainable tourism with over 15 years of experience designing and guiding meaningful journeys across the globe. Her path began in 2008 in Placencia, Belize—an early spark that ignited a lifelong commitment to using travel as a force for good.
Since then, Ami has held key roles in both for-profit and nonprofit sectors spanning student travel, wellness, educational tourism, and conservation. She has led innovative sustainability initiatives—including the development of pioneering low-impact travel models—and helped shape strategies that prioritize environmental stewardship and community empowerment. Her work has taken her from the Arctic tundra to the Brazilian Amazon, always rooted in deep partnerships with local people and places.
In 2025, Ami founded TerraFauna Journeys to bring that mission to life. With a bold vision to inspire conservation, one journey at a time, she leads the company committed to reconnecting travelers with the natural world—while directly supporting the people and ecosystems that make each destination extraordinary.
Her belief is simple but powerful: when done thoughtfully, travel can change lives and help protect our planet for future generations.
summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Ami Jones, CEO and founder of TerraFauna Journeys, a conservation-focused travel company. They discuss Ami's background, her family's influence on her passion for conservation, and the importance of meaningful travel experiences. The conversation delves into the impact of tourism on local communities and the environment, the misconceptions surrounding travel destinations, and the mission of TerraFauna to inspire conservation through travel. Ami emphasizes the need for ethical tourism practices and the importance of listening to both travelers and local communities to create impactful experiences. The episode concludes with a call to action for listeners to engage with TerraFauna and contribute to conservation efforts.
takeaways
- TerraFauna Journeys aims to inspire conservation through travel.
- Ami's childhood experiences with National Geographic sparked her curiosity about the planet.
- Conservation perspectives can vary greatly based on cultural backgrounds.
- Travel experiences shape our understanding of the world and its challenges.
- Mass tourism can serve as a gateway to more meaningful travel experiences.
- Cultural misconceptions often arise from a lack of firsthand experience.
- Ethical tourism requires listening to local communities and understanding their needs.
- Luxury travel is being redefined to mean access to unique experiences.
- Community engagement is crucial for successful conservation efforts.
- Travel can be a powerful tool for personal growth and global understanding.
Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.
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