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January 11, 2023 31 mins
Do you know what style is and how it fits into your brand? If not, this episode is for you! Kristen and I dig into style, grammar, and how all of this fits in to your outward facing brand. For more than a decade, Kristen Ruiz has served as a professional writer and editor across multiple industries, from non-profit and academia to technology and film. While pursuing her master’s degree, Kristen taught rhetoric- and research-based writing at the university level. She has also worked in publishing, where she contributed editorial work to more than 20 titles. In the AEC space, she has grown from a proposal manager and proposal operations specialist, to a leader and mentor of bid management teams, providing guidance on effective messaging, document development best practices, and public speaking. Kristen’s mission is to help communicators tap into their values and make deliberate choices to connect with their most important audiences. She is multilingual, a former competitive ballroom dancer, and a proud supporter of the Oxford comma. Kristen’s LinkedIn profile: Kristen’s MA thesis, Creating Effective Style Documents: A Practicum in Trade Publication (includes background about style in writing for organizations, things to consider when building a house style guide, important categories a style guide should have, and an example of a style sheet for a real company) PIE:
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