21. I is for Your Ideal Client: The Strategy and Messaging Behind Attracting Clients to Your Brand

If you’ve been in business for any length of time, you’ve probably heard of the concept of an ideal client or an ideal client avatar. But how do you actually use your ideal client to grow your business? In this episode of Aesthetically Speaking, we dive deep into the topic of ideal clients and how to elevate them to attract higher clientele and raise your prices.

 

In this episode Rebecca & Abby share:

• Understanding the importance of going deeper into the problems and desires of your ideal clients.
• Examples of clients who found success by targeting specific clients with unique needs.
• The significance of tailoring your services to match the sophisticated problems of your target audience.
• The approach of "creating clients" by understanding the needs of your current audience and creating an elevated experience.

Visit the show notes for this episode:

• Ep. 21 | I is for: Who is Your Ideal Client?

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast