In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marketing (MLM) businesses. Rebecca discusses the fascinating world of essential oils and MLMs without delving into the debate of their effectiveness or the business structure. Instead, she focuses on how these companies have leveraged branding to rapidly grow multi million and billion-dollar businesses in a very short time.
Rebecca provides insights into the history of prominent MLM essential oil companies, Doterra and Young Living, and explores the strategies they have used to build their brands. She discusses key principles that these companies have excelled in, including understanding their target market, creating a strong customer identity, turning wants into needs, and standing out from the competition.
With a fresh perspective on MLM branding and marketing, Rebecca offers valuable takeaways that can be applied to various businesses.
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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