52. Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett

Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative. Courtney’s advocacy work, focusing on improving access to special education and building inclusive opportunities, has reshaped countless lives. From revamping her business model to a robust 306% growth after introducing her new branding and rates, to launching an ebook that guides parents through the special education maze. Courtney embodies the spirit of determined and compassionate entrepreneurship. Join us as she unfolds the story of her brand’s evolution, driven by personal challenges and a commitment to fill the gaps in a system in dire need of reform. 

 

In this episode we share:

• Courtney's motivation stemming from personal experiences with her daughter
• The initial lack of cohesive branding and professional website design
• The importance of having a clear marketing strategy to accompany business promotion
• Insights into taking strategic risks and investing in business growth

 

Visit the show notes for this episode:

• Ep. 52 | Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett

 

Connect with Courtney: 

• Instagram - @courtneyburnettadvocate
• Website - courtneyburnett.com

 

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies

 

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast