June 24, 2025 • 6 mins
Is there a need for a new standard when it comes to affiliate data, standards and reporting?
I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off.
For now, looking to start the discussion with this podcast and a few more LinkedIn posts.
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