In this episode of Agency Ascend, hosts Chad Brummett, Chris Sterlacci, and Jessica McBurney sit down with David Allen, Commercial Lines and Sales Instructor for Insurance Centers of America (ICA). David shares how ICA’s education model has transformed insurance training by prioritizing live, interactive learning that engages agents across the country — from beginners to seasoned professionals.
He opens up about his journey from a teenage insurance agent to leading ICA’s national training initiative, explaining how humor, empathy, and real-world application make his sessions memorable. David also dives into the importance of coaching, self-awareness, and setting realistic expectations for success in the industry.
From the power of niche specialization to overcoming comfort-driven stagnation, David provides actionable insights for agents looking to scale their impact and revenue. His perspective on helping others before selling, and on personal leadership growth as the foundation for business growth, makes this episode a must-listen for every aspiring agency leader.
Shares:
David: How to Win Friends and Influence People by Dale Carnegie, and much more
Jessica: Shaping a Winning Team by Paul Fayad
Chris: The Mom Test by Rob Fitzpatrick
Chad: Beyond the Hammer by Brian Gottlieb
Guest Link: David Allen – ICA Insurance Education
About the Show
Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.
CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.
New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.
Visit us at www.covericaaa.com
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