In this episode of Agency Ascend, hosts Chad Brummett and Chris Delacey sit down with Diana and Ron Crenshaw of Elite Security Insurance. From military service to agency ownership, the Crenshaws share how their unique paths led them to buy and revitalize a struggling agency. They reveal how systems built from scratch, strong communication, and unwavering honesty with clients helped them grow rapidly—even during a hard market.
The conversation touches on the emotional realities of buying a business, the importance of a mission-driven approach, and the power of being accessible and transparent with customers. Diana and Ron also open up about working together as a married couple, what drives their leadership philosophy, and how they’re planning to merge business with adventure by taking their work on the road.
This episode offers practical wisdom for any insurance professional considering ownership, looking to strengthen operations, or aiming to build deeper client relationships.
Tagline: “Onward and upward — with clarity, communication, and a little chaos.”
Tagline:
“Lead with faith. Build with integrity. Lift others as you climb.”
Shares:
Diana: II Tim 1:7 - "For the Spirit God gave us does not make us timid, but gives us power, love and self-discipline."
Ron: "In chaos there is profit, in extreme chaos there is extreme profit"
Chris: "Inner Excellence" by Jim Murphy
Chad: "Beyond The Hammer" by Brian Gottlieb
About the Show
Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.
CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.
New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.
Visit us at www.covericaaa.com
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