Selling Insurance During a Hard Market with Cameron Moore

In this episode of Agency Ascend, Cameron Moore, founder of ProCo Insurance, shares how he built a thriving independent agency during one of the hardest insurance markets in decades. From abandoning law school to launching ProCo during COVID, Cameron’s story is one of resilience, mentorship, and relentless forward motion.

He discusses the pivot from personal lines to commercial, hiring mistakes, and what it takes to actually lead a team. Cameron dives deep into his philosophy of overcommunication, tech adoption, and using psychology to better understand clients and employees. He also opens up about his faith, sharing how spiritual discipline and integrity have grounded his agency’s growth.

This episode is packed with tactical advice, leadership lessons, and a refreshing reminder that doing business the right way still works.

Shares:

Chris recommends the book “Unoffendable” by Brant Hansen

Chad recommends “Inner Excellence” by Jim Murphy

Cameron Moore:

• Favorite Verse: Colossians 1:29

“I work hard and struggle for my goals with God’s energy, which works powerfully in me.”

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [e-mail]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com