April 25, 2025 • 60 mins
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Simply Tend is revolutionizing aging in place through an innovative mobile app that connects seniors with caregivers while promoting independence and safety. Founder Saeed Saatchi shares how his personal experience caring for his mother with Parkinson's inspired him to create a comprehensive solution that addresses the real challenges families face in caregiving.
• App works as a two-part system with one app on the senior's phone and another on the caregiver's phone
• Full suite of remote care features including medication management, meal reminders, and activity scheduling
• Robust safety features including spam call blocker, geofencing, and one-touch home directions
• Temporary caregiver handoff feature allows primary caregivers to take breaks without disrupting care
• Affordable pricing at $5.95/month for the caregiver app (senior app is free)
• Cross-platform compatible between Android and Apple devices
• Customizable notifications that can be tailored to each senior's cognitive abilities
• Educational resources including articles and videos about caregiving, Parkinson's, and dementia
• Future plans include adding video calling functionality and AI features to identify health trends
You can find Simply Tend on the Apple App Store and Google Play Store, or visit our website to learn more about how we're helping seniors age in place safely.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello everyone, welcome to our podcast.
Actually, this podcast is goingto be broadcast on two on our
Senior Safety Advice podcast andthe Aging in Place Directory
podcast.
So you can catch it on both and, of course, it'll be on YouTube
.
You know, today we have I'm soexcited we have a fantastic
(00:21):
guest, saeed Saatchi, thefounder and CEO of this
wonderful, beautiful mobile appcalled Simply Tend.
He is on a mission, I think, tomake aging in place easier and
safer for seniors and, of course, their family caregivers and
caregivers in general.
Simply Tend itself is a mobileapp designed to support both
(00:46):
family caregivers and seniors inmanaging the care of older
adults, but also helping olderadults to live independently.
So I'm excited to get into thisconversation and learn more
about the app and about Saeedand how he is helping to change
the landscape of caregiving.
(01:06):
So welcome to the show, welcome.
Welcome, saeed.
Speaker 2 (01:11):
Good morning and thank you.
I'm very excited to be yourguest today.
Thank you so much for invitingme, Esther.
Speaker 1 (01:19):
Oh, I am actually honored.
When I first took a look atthis app, I was just.
You know, I see a lot of apps.
I get a lot of emails peopleselling me their app or telling
me about it and they have just afew features.
But yours seems verycomprehensive.
I think it covers just abouteverything and more.
(01:41):
It's the Alexa of apps forcaregiving.
It's one thing that haseverything.
So I love that.
I love that, but I do have toask you what inspired you to
create this?
Speaker 2 (01:58):
How did so, yes, in 2010, I became myself and my
sister.
We became the caregiver for ourmother overnight.
We moved I live in New Jersey,so we moved our mother, who had
(02:19):
Parkinson's at the time.
We moved her to New Jersey andwe both were working full-time
and we both had a family of ourown to care for and we became a
caregiver.
And it was very stressful wehad to divide the caregiving
responsibility between myselfand my sister.
(02:41):
But, but you know, so that'show I got involved and when I
retired two years ago, I wasinspired.
I felt inspired to create theapp so I can help the family
caregivers who are in the samesituation.
Speaker 1 (03:02):
I was so you're definitely coming at it from the
perspective of experience.
Speaker 2 (03:09):
Yes.
Speaker 1 (03:09):
You know what it's like.
Speaker 2 (03:11):
And actually most of the features that we have in the
applications.
They're influenced by my ownexperience, what I needed at the
time, and that's why wedesigned it that way yeah, I
love that.
Speaker 1 (03:28):
This, your app, the simply tend app, has a spam call
blocker, which I have neverseen in any other app.
I love the meal reminder, themedication reminders I mean I
know those are all available inother tools, you know, but not
all in one app.
(03:49):
So I love that.
I think that that's amazing andthe GeoFence feature.
Can you talk a little bit moreabout the individual features of
the app?
Speaker 2 (04:00):
Yes, so at the high level, the application is a
remote care application.
There are two apps One goes ona senior phone and one goes on a
caregiver phone, and that's howthey're linked together and
that's how we accomplish theremote functionality.
(04:20):
What's unique about the app isthat it focuses on both seniors
and caregivers.
So we understand that if wehave a remote app, that means
that the senior could be homealone at times.
So we promote independence andsafety, so we want to make sure
(04:42):
that a senior stays safe whilethey're home alone.
Number two is that we provide acomplete care for the senior,
like medication, meal reminder,you know all those that you
mentioned.
Number three is that we havesupport, online support for the
(05:07):
caregiver, and these are in theform of documentation and videos
that we provide for thecaregivers.
So the whole goal of theapplication was to support both
seniors and also caregivers.
Speaker 1 (05:27):
What kind of videos?
Speaker 2 (05:30):
We have self-care videos, oh.
I see we have on the app.
We actually the app has asection for the caregiver.
It has a section in there thatevery day we show a new article
and the articles are, like youknow, health information for the
(05:51):
senior, videos or some featureabout the SimpliTent that we
want to highlight for thecaregiver, and it changes on a
daily basis and but but thecaregiver can click a button and
look at all the topics andchoose whatever topic they want
to review and learn about.
Speaker 1 (06:12):
That's excellent.
So it's caregiver training ontop of.
I can't imagine anything elseyou could possibly add to this
app.
Speaker 2 (06:24):
I mean, it was that actually came from my own
experience.
Sure, because when I became acaregiver, I was Googling
everything.
My mother had Parkinson's.
I was Googling, you knowParkinson's, the stages, you
know what do I have to do, andyou know.
So that's why I wanted to addthis in there and we are working
on it.
We keep adding stuff to thedatabase right now, adding
(06:47):
different articles, but wewanted to provide some, at least
resources for the caregivers sothat they can get this
information easily.
Speaker 1 (06:57):
Wow, it's amazing.
Does it also have aninteractive where they can ask
questions and then get answers,or is that coming?
Speaker 2 (07:07):
Very good question.
This is, yeah, this is so whatwe try to do when we start.
We launched the app lastFebruary.
We launched our application andI've been talking to different
caregivers and I've been talkingto different caregivers and
I've been talking to people whosupport caregivers and they
(07:30):
provided me great informationand actually we have updated the
app since last FebruaryActually four times.
We just launched a new updatelast week and we're learning,
you know, and we try to keep theapp simple and it was very
(07:55):
important for us to make surethat both senior app and
caregiver apps are simple andsome of the features that
actually we didn't know how tomake it user-friendly, we didn't
include in the app and as we'relearning, so you have a great
point regarding the two-wayconversation on some of these
(08:17):
topics and I think it's a greatidea.
Once we learn how to implementthose simply or user-friendly,
we will do it.
Speaker 1 (08:27):
Yeah, and you're right, that's very important
about keeping it user-friendly,because it can have all the
bells and whistles, but you'reright, if people find it
difficult to use, then itdoesn't matter, so do you?
Then what kind of feedback areyou getting from your clients,
from your customers who arecurrently using it?
And I have to tell you that Ithink the price point that you
(08:51):
put this at is an excellentprice point.
You can talk a little bit aboutthat and then tell us what
feedback you're getting.
Speaker 2 (08:59):
So, regarding your feedback, you know, as I said, I
try to.
I go to the shows and also Itry to go to some of the senior
centers and I sit down with thefolks and actually we have very
good conversations.
We go through the app and theyhave given me great feedback,
(09:20):
you know.
And, for example, the mealreminder.
I didn't have the meal reminderin the app when we launched in
february.
We added in there.
We have added a featureregarding temporary caregiver.
Most family members you can.
You can do caregiving 24 77.
(09:42):
You need a break, you need toget a day off, you need to go to
work or whatever.
So the feedback we got was canyou add a temporary caregiver?
So we did that.
Now you can.
In the app you can select afriend or family member and put
their emails in there and theyhave access to the same
(10:05):
information.
They can download the app Nowthey can see the medication
schedule, their activityschedule, they get all those
notifications.
In addition, we have careinformation in the app.
What that I mean is that youhave doctor's name in their
(10:26):
contact information, thehospital contact information, a
senior's allergy information,the diet requirements, the daily
needs they have, if they needto, you know, help to get
dressed or they help to for mealpreparation.
All that information is in theapp.
(10:47):
So when the temporary caregivergets access to the app, they
have all that information.
So the primary caregiverdoesn't have to explain all that
information to the temporarycaregiver.
Okay, when is the time for themto eat, or when is the time for
the medication?
They have all those in the appthat have access to it and it
(11:08):
reduces the error, you know, andthe stress.
You know.
I was a caregiver between meand my sister.
We had to write things down tomake sure that what she did,
what she did and what I'm doing,and what she learned, what you
know, what I learned from whatwe were doing.
You know, because every day,you know, her symptoms were
(11:30):
different, every day somethingwas different, but my mother
that we had to communicate youknow, yeah, exactly as you said,
the stages, as she progressedit, right.
Speaker 1 (11:42):
Right, I'm sorry you had to go through that with your
, with your mother thank you,thank you.
Speaker 2 (11:47):
So so this app it provides that information.
It's all in the app.
So the temporary caregiverwould download the app.
They have access to it and thenall the notifications will go
to temporary caregiver and whenthe primary caregiver comes back
from their, to temporarycaregiver.
And when the primary caregivercomes back from their break,
(12:09):
they can disable that and allthe notification comes back to
the primary caregiver, that'sexcellent, excellent.
You mentioned about the pricing.
Yeah, as I said, there are twoapplications.
The senior app is free.
The caregiver pays $5.95 amonth.
We wanted to make sure.
I mean to be honest with you.
The caregivers pay a lot ofmoney out of pocket when they're
(12:34):
a caregiver.
That's true and you know.
You don't realize that.
You know because when you're inthe mode of caregiving you know
, you just do it because it'syou know it has to be done and I
didn't want to make the app tooexpensive for the caregivers.
And it's $5.95 a month.
(12:56):
The senior app is free.
The temporary caregiver app isalso free, so it's only one
price.
Speaker 1 (13:05):
Excellent.
You know, keeping it simple.
You know I, as an occupationaltherapist, I worked in home
health for a little while, for ayear, and I mostly I
specialized in in brain trauma,head injury, in geriatrics, and
I mean something like this wouldhave been amazing because,
you're right, walking intosomeone's home who they rarely
(13:27):
get the same caregiver on aconsistent basis.
You know they have family, ofcourse, but then you know
someone on Tuesday, someone onThursday, someone on Friday, and
then sharing that informationamongst all those people is not
so easy.
Like you said, there's a lot ofnotes on the kitchen counter,
you know, next to the medicine.
This is what happened, this iswhat I did, this is what she, he
(13:50):
, did, you know.
So you're right, having an applike this is is excellent.
I wish that had been aroundback then, but yes, me too.
Well, you've done an amazing jobputting it together.
What prompted you to put in thespam call blocker?
Speaker 2 (14:10):
feature.
Yes, so when we talk about thesafety, there are like two
levels of safety.
I wanted to address.
One was the whole smartphonesafety.
You know, and, uh, when?
Because I don't know about you,but I get many, many calls
(14:32):
during the day and there aresales calls, there are spam
calls and we get ourselves intotrouble sometimes.
You know, and even you know I,I had a friend this wasn't my,
my mother actually experienced,but we had a friend who actually
(14:54):
spent fifteen thousand dollaron target gift cards from a spam
call oh my god, so so.
So it was critical for us toblock those spam calls, and the
way we do it is when seniordownloads the application, they
(15:15):
create a friend and familycontact list.
Speaker 1 (15:20):
Okay.
Speaker 2 (15:21):
And if the call comes in and it's not part of that
friends and family contact list,it goes to the voicemail.
So the senior won't get thatcall and they can disable it.
If they don't want that, theycan disable the feature, they
can turn it off or turn it on.
The other part of thesmartphone that I thought it was
(15:43):
important was you know, thesesmartphones come in with many,
many applications in there.
Speaker 1 (15:50):
Yes.
Speaker 2 (15:51):
They're preloaded with many applications.
Some of these applications theyhave a lot of advertising in
there.
Some are banking applications.
So the other feature in thereyou can block from certain apps
from opening.
Speaker 1 (16:07):
Okay.
Speaker 2 (16:08):
So senior won't have access to those apps.
Okay, they can simply use theother apps on their phone, but
some apps doesn't open, so wehave that feature also in there
and from the phone.
Again from phone safety, onething was important was the
(16:28):
battery, reminding seniors tocharge their phones.
Speaker 1 (16:33):
Oh, that's a good one .
Speaker 2 (16:35):
Yes, so we have in there.
If the battery goes below 25%,the senior will get a reminder.
Below 25 percent, the seniorwill get a reminder.
But the caregiver also gets areminder that you know, remind
your loved one to charge theirbattery.
So those three features mainlyfocus on the smartphone features
(16:57):
.
The other part of the safetywas we wanted to make sure that
seniors not only safe at homebut also outdoors.
You know, I mean, I'm a senior,me too.
I go for a walk all the time,you know, and sometimes you know
(17:17):
you get disoriented, you don'tknow where you are.
So we have added a button, apre-programmed button on the
phone that is pre-programmed totheir home address.
So they can press a button.
They get walking direction totheir home.
So that's one feature and thecaregiver will get notified that
, hey, you know they're lost.
You may want to contact them,okay.
(17:39):
Number two feature is that thecaregiver always knows seniors
real-time location.
So at all times they can clicka button.
They can see seniors real-timelocation.
Speaker 1 (17:52):
Okay.
Speaker 2 (17:53):
Number three is geofence that you mentioned.
So the caregiver can set theparameter you know, like a mile
from home or two miles from home, right?
And when the senior crossesthat boundary, two things happen
.
One is senior gets a textmessage that is customized by
(18:17):
the caregiver.
You know you can put anythingin there.
Senior will get a text message.
Number two is caregiver willget a notification that they
went too far from home.
So these two, I mean the threefeatures that we put in there to
take care of our seniors whenthey're outdoor.
Speaker 1 (18:38):
It's excellent.
I mean it's a full featured app.
Not only, I mean I can seewhere all those safety features
can help an older adult to livemore independently but at the
same time give the caregiverthat peace of mind.
You mentioned the list ofcontacts.
How many contacts can be onthat list?
(18:59):
Is it unlimited or is there acertain number?
Speaker 2 (19:03):
No, so the 10, default is 10.
Speaker 1 (19:09):
Okay.
Speaker 2 (19:10):
But they can change it to 50.
Speaker 1 (19:12):
Oh, that's a lot Okay .
Speaker 2 (19:14):
So you can be 10.
That's also feedback.
We updated that since welaunched the application.
So what we do on the contactlist a key feature on the
contact is you put in yourcontacts in there, but we also
put the relationship there.
So when you look at the pictureof the contact or name, it's
(19:38):
okay, this is my brother, thisis my friend.
So that way if they have somememory issues when they look at
the contact, it reminds themokay, this is my sister or my
brother or my friend that youknow I want to call, so that's
also included in the in thecontacts okay.
Speaker 1 (20:00):
So if it was, let's say as, and your sister, so both
you and your sister have theapp on your phone, and then your
mother would have the app onher phone.
So when a medication remindercomes up, does it come up on
both you and your sister's phone.
Both of you get the same no.
Speaker 2 (20:21):
No, the caregiving is actually one-on-one.
Speaker 1 (20:25):
Okay.
Speaker 2 (20:27):
So one caregiver to one senior.
So if my sister, for example,is primary caregiver, she would
get a notification.
If, let's say, on the weekendI'm caring for my mother, then
she would assign me Now, on theweekends'm caring for my mother,
then she would assign me nowokay, on the weekends I get the
notification.
She doesn't see thenotification.
(20:49):
She still sees, you know.
Then she has access to the appso she can see all that
information, but she doesn't getthe notification.
I will get the notification andthen when on monday, she can
switch back and she will startgetting notifications.
Speaker 1 (21:05):
Okay.
Speaker 2 (21:07):
We thought that actually having two people get
notifications it may getcomplicated, yeah, and who would
be in charge?
You know what I mean, Right?
Who responds?
Who responds?
Right, If I'm calling my motherand she's calling my mother,
it's like it's too much.
You know, it's okay.
(21:27):
Who's in charge?
Speaker 1 (21:29):
It's true, it's true.
My mother-in-law lived to 102.
So I can tell you that shewould have been very confused if
she had gotten too many phonecalls.
She wouldn't know who to speakto and she would have thought,
probably that did.
I already tell you this, youknow me calling the other person
(21:54):
Right?
Speaker 2 (21:54):
Good point you brought up.
You know one other capabilitywe have in there.
There's a lot of small featuresthat we put in there Based on
the feedback from one of ourusers.
The senior didn't want to seenotification.
They would get agitated.
So there are capabilities inthere that actually you can turn
off the notifications for thesenior.
(22:17):
Only the caregiver would getnotification.
Also, the caregiver cancustomize the notification.
Okay, I don't want to see themeal reminders, I don't want to
see medication reminders or youknow other stuff.
They can customize that.
Speaker 1 (22:34):
That makes sense, because if someone say the early
stages of dementia, you don'tnecessarily need all those
reminders, but in the mid tolate stages you may need them,
so you can turn them on and off,which which is very smart.
The, the uh, caregiving, umtraining or information that you
(22:54):
have for the caregivers, is itbroken down by?
Um, you know, for parkinson's,for head injury, for dementia,
is it broken down that way?
Speaker 2 (23:03):
yes, so we have right now I have four categories.
I said this is something thatactually, um, we're working on
and we are keep adding to itevery day oh yeah, it'll be
evolving, for sure the fourcategory in self-care, and
number two is Parkinson's,dementia and SimpliTen features.
Speaker 1 (23:29):
Okay.
Speaker 2 (23:30):
You know and I have tons of information right now,
since we just added the updatedapp, so I have to go back in a
database and add moreinformation to our database.
Speaker 1 (23:41):
I'm sure you're constantly working on that.
Do you see any impact on allthe recent AI technology that's
coming out?
Do you see that impacting theapp in any way, or how do you
see the two of them integratingeventually?
Speaker 2 (23:59):
That's a very good question.
I think the AI is going to helplong-term, because let me give
you some scenarios.
For example, like you know, ifthe senior goes for a walk one
day, you know for the first sixmonths and they don't get lost,
they don't use the you knowdirection button and uh, and
(24:28):
then later on you see them usingusing direction button.
You know once a month, twice amonth, three times a month.
Some of these, some of thesethings.
You can see a trend.
You know that.
Hey, you know, looks like thetrend is going up.
Yeah, and how would that?
You know?
Maybe you can communicate thatto the, to the primary doctor.
Yeah, you know, now I see him.
(24:48):
You know you can go based onthe data when you talk to the
doctor.
You know, I see him.
You know getting lost.
You know once a month.
Or I see him getting lost twicea month, or has increased, you
know.
Or he forgets to eat hisbreakfast, you know.
So those are the things I feelthat AI could help us, you know,
(25:10):
and you know including it inthere.
The other part of the AI thatcould help us, you know, is what
you mentioned early onregarding information that we
communicate to the caregiver.
Speaker 1 (25:27):
Yeah.
Speaker 2 (25:28):
It would be great for the caregiver to type in some
questions and you know we have aback-end AI that can go search
for it.
We may not have it in thedatabase but the back-end can go
search for the information andpresent it to the database.
But the backend can go searchfor the information and present
it to the caregiver.
Those are the other areas thatAI could be very useful for us.
Speaker 1 (25:53):
It will be very interesting to see.
I mean, I can't imagine whatthe world is going to look like
five years from now with theimpact of AI.
I'm honestly just very blownaway by this app.
I think I mean I'm definitelygoing to be writing a few
(26:14):
articles on it.
You have a video showing theprocess of the apps on YouTube
or on the website itself,because I don't think I saw one.
Speaker 2 (26:29):
You mentioned how the app operates.
Speaker 1 (26:33):
Yeah, like the look of it.
Yeah, yes, okay.
Speaker 2 (26:36):
So I have a YouTube channel yes, that I can send it
to you.
Yes, and we have many YouTube,youtube uh videos there.
Okay, part of it is you know,you know what features are in
there and how it works.
And then we also have how tovideos.
Okay, how to set it up, how toset up the you know caregiver,
(27:00):
you know the temporary caregiverfeature.
How to set up.
You know how how to block theapps in your smartphone.
So we have a lot of hotinformation in there.
We have how the app works andthe features of that.
Speaker 1 (27:13):
Okay, I may integrate some of that in the YouTube
video.
With this interview, do youforesee any collaborations with
you know, I don't know homehealth agencies or other
companies to use this app, forthem to use it, or is it
(27:35):
strictly you want to keep it ascaregiver and senior?
Speaker 2 (27:40):
I'm open, you know, to have that.
You know, have thatconversation and I think some
aspects of it could be veryuseful.
If you're with the agency andyou know, even we can customize
it for the certain agencies withour database, backend database,
(28:01):
so specific information fortheir users, something like that
, so it could be beneficial todo that, you know.
So I'm open, you know, for thatconversation.
Speaker 1 (28:15):
I can certainly see it as a product.
You know, as someone who goesin to assess someone's home for
aging in place, you know justlike they're recommending
anything a shower chair,widening doorways, you know
whatever they're recommending.
I can see them recommendingthis as a tool like to recommend
(28:42):
are, you know, the smart homedevices, the thermostat, the
video cameras, you know, and thedoorbell, anything like that.
But I can see this being partof that tool chest of products
to recommend, especially sinceit is so affordable.
And my personal feeling is, youknow there's two blocks to
aging in place for a lot ofseniors.
One is emotional you know it'sdifficult to admit you're
(29:03):
getting older and that you needcertain things and you don't
want to make changes to yourhome.
And then two is just simply thecost of making these changes to
your home.
So having anything that you canuse that is affordable and so
extremely useful, as this is, Ithink it's a no-brainer to have.
(29:23):
I think you're going to be verysuccessful with this product.
Speaker 2 (29:26):
But the scenario that you mentioned regarding
recommendation that's alreadyworking with a few people Good,
they can add our application ontheir website or in their list
to recommend to people.
Yes, that's already been done.
Speaker 1 (29:45):
Exactly Good, very good.
Well, is there anything elsethat you wanted to tell us about
this wonderful product, and Ican't wait to to write an
article about it.
Speaker 2 (29:56):
What else?
Oh, regarding the just thesenior care, one thing I wanted
to add was that the so we havemedication management, we have
activity management in there andwe have they also can put their
(30:18):
doctor's appointments.
You know in there we have mealreminder.
So all those informationresides on a senior app.
You know the caregiver hasremote access to it because of
remote care.
They have remote access.
They can update like amedication, they can add a
medication or change the time.
(30:40):
They have access to all thatremotely and what it is what we
put on the senior app becauseagain goes back to senior
independence, so that way whensenior is home alone, they still
follow the structured routine.
They take the medication ontime, they they get a
notification, they go to theiractivities, you know, they see.
(31:03):
So if they are independent theycan follow their own routines
and schedule.
That apps tells them.
But if they need help, you know, then the caregiver would
remind them.
So I just want to add that.
Speaker 1 (31:25):
Excellent.
Well, saeed, I want to thankyou so much.
Thank you so much for your time.
I do appreciate it.
I can't wait to get this outand get feedback, you know, on
the interview and the articleitself.
Speaker 2 (31:39):
Thank you, Thank you very much.
I enjoyed the discussion.
Thank you very much.
Speaker 1 (31:43):
Thank you.
No-transcript.
(42:42):
No-transcript.
(53:52):
How would this work for thesenior who's traveling?
Well, I mean.
Speaker 2 (54:01):
It works.
Speaker 1 (54:03):
It would work for the location.
Location like to let thecaregiver know where they are
yeah um all the medicationschedules and stuff would work.
Speaker 2 (54:13):
Still, yeah and uh.
And the other thing, um, ifthey, let's say caregiver, I
mean let's say senior, um goes,I mean New Jersey, it goes to,
let's say, maryland to see theirfriend, you know, the caregiver
can change the address, theirhome address, to the Maryland
(54:38):
where they are there.
So now they can.
If they go for a walk, theyknow the location there.
If they go for a walk, they getthe same notification.
They get lost, they get thesame notification, or geofence
would work.
You know a mile or half a milearound that location and then
when they come back home thecaregiver can change the
(54:59):
location to their home addressand that would update it.
But everything would worknormally as long as you are in
united states or canada.
Speaker 1 (55:12):
So our apps will be in us and canada okay, all right
, I think that'll be good and Ididn't want to ask you in in the
uh interview, but do you, um,does this work, because I know
there's some apps that will workon the phone and on a
smartwatch does this work on asmartwatch as well?
Speaker 2 (55:31):
so the notification, if you set it up, it will show
up on the smartwatch.
That's the function of thesmartwatch, you know, because
when you go in the smartwatchyou say, okay, which
notification I want to see on mywatch?
Correct, you can select thisapp.
Speaker 1 (55:46):
Okay.
Speaker 2 (55:46):
And the notification will show up there.
Speaker 1 (55:49):
Okay, yes.
Speaker 2 (55:51):
Okay.
One other thing I forgot tomention was that there are two
applications, one for senior,one for caregiver, and they're
cross-platform compatible.
What that means is that if thesenior has an Apple phone and
the caregiver has an Android,they still would work, or vice
(56:11):
versa.
Speaker 1 (56:12):
Oh, that's a good.
I'm going to include that.
That's a very good point.
I didn't even think about that.
Very good point.
Speaker 2 (56:20):
Yeah, so because that was complicated, you know, to
make sure that you know the appsare still communicating with
each other, they still work, itdoesn't matter what platform you
have.
Speaker 1 (56:30):
You must have come across a lot of challenges
putting this together,Technically I mean.
Speaker 2 (56:35):
Yes, oh, I mean we started off, we wanted, because
most of the application you seein the market, for example, you
see application, gamingapplication or even flight, you
know United Airlines has an app.
You know those are actuallydesigned with one app that works
(56:56):
both on Android and Applebecause they write it at the
higher level.
Because of the complexity ofthis applications, we actually
had to write four applicationstwo for android, two for apple's
apple phone, so one senior, onecaregiver for apple and one
(57:19):
senior, one caregiver forandroid, and they had to be
working together.
All four had to be workingtogether.
Speaker 1 (57:26):
Oh, my goodness, oh, I can't even imagine.
There must've been a lot ofsleepless nights.
That's all I can think of.
Speaker 2 (57:35):
Yeah, it took us like a year to come up, to actually
design the app and launch it.
Speaker 1 (57:44):
Wow.
How do you see the app changingin the next year, or two or
five?
Speaker 2 (57:50):
How many changes?
Speaker 1 (57:52):
How do you see it changing?
How do you see it evolving?
Speaker 2 (57:55):
So I mean one feature that I've been, you know we've
been talking about including waslike a video call.
Oh, okay.
I think that's important, youknow, for the caregiver.
You know, have a video callthrough the app with the senior.
The challenge that we hadinitially that we did include
(58:18):
did not include it was becausewhen you use a video call then
you're using data and peoplehave to you know, know, make
sure that they have during thegood, like a wi-fi, or they have
5g or 4g, so that onecomplexity.
The other one was, you know,the data call cost is different,
(58:39):
you know.
So you want to make sure that Ididn't want nickel and dime the
senior that, okay, you can onlyhave a video call for 30
minutes or you can only have itfor an hour.
We want to make it unlimited.
So you have a video call.
You know you can be on a callfor like an hour, don't worry
about it, you know.
So that's what we talk aboutsimple, right, right.
(59:01):
Simple for the, for the user.
So I think we have figured itout how to do it.
So in the next six months toyou know, nine months, we may
add that.
You know to the, to the app andthe other thing you mentioned
about the AI thing.
I think that's to be honestwith you, that's a big phase,
(59:23):
the next phase, that you knowthat we could add it, you know,
next year or so.
Hello everyone, welcome to our podcast.
Actually, this podcast is goingto be broadcast on two on our
Senior Safety Advice podcast andthe Aging in Place Directory
podcast.
So you can catch it on both and, of course, it'll be on YouTube
.
You know, today we have I'm soexcited we have a fantastic
(00:21):
guest, saeed Saatchi, thefounder and CEO of this
wonderful, beautiful mobile appcalled Simply Tend.
He is on a mission, I think, tomake aging in place easier and
safer for seniors and, of course, their family caregivers and
caregivers in general.
Simply Tend itself is a mobileapp designed to support both
(00:46):
family caregivers and seniors inmanaging the care of older
adults, but also helping olderadults to live independently.
So I'm excited to get into thisconversation and learn more
about the app and about Saeedand how he is helping to change
the landscape of caregiving.
(01:06):
So welcome to the show, welcome.
Welcome, saeed.
Speaker 2 (01:11):
Good morning and thank you.
I'm very excited to be yourguest today.
Thank you so much for invitingme, Esther.
Speaker 1 (01:19):
Oh, I am actually honored.
When I first took a look atthis app, I was just.
You know, I see a lot of apps.
I get a lot of emails peopleselling me their app or telling
me about it and they have just afew features.
But yours seems verycomprehensive.
I think it covers just abouteverything and more.
(01:41):
It's the Alexa of apps forcaregiving.
It's one thing that haseverything.
So I love that.
I love that, but I do have toask you what inspired you to
create this?
Speaker 2 (01:58):
How did so, yes, in 2010, I became myself and my
sister.
We became the caregiver for ourmother overnight.
We moved I live in New Jersey,so we moved our mother, who had
(02:19):
Parkinson's at the time.
We moved her to New Jersey andwe both were working full-time
and we both had a family of ourown to care for and we became a
caregiver.
And it was very stressful wehad to divide the caregiving
responsibility between myselfand my sister.
(02:41):
But, but you know, so that'show I got involved and when I
retired two years ago, I wasinspired.
I felt inspired to create theapp so I can help the family
caregivers who are in the samesituation.
Speaker 1 (03:02):
I was so you're definitely coming at it from the
perspective of experience.
Speaker 2 (03:09):
Yes.
Speaker 1 (03:09):
You know what it's like.
Speaker 2 (03:11):
And actually most of the features that we have in the
applications.
They're influenced by my ownexperience, what I needed at the
time, and that's why wedesigned it that way yeah, I
love that.
Speaker 1 (03:28):
This, your app, the simply tend app, has a spam call
blocker, which I have neverseen in any other app.
I love the meal reminder, themedication reminders I mean I
know those are all available inother tools, you know, but not
all in one app.
(03:49):
So I love that.
I think that that's amazing andthe GeoFence feature.
Can you talk a little bit moreabout the individual features of
the app?
Speaker 2 (04:00):
Yes, so at the high level, the application is a
remote care application.
There are two apps One goes ona senior phone and one goes on a
caregiver phone, and that's howthey're linked together and
that's how we accomplish theremote functionality.
(04:20):
What's unique about the app isthat it focuses on both seniors
and caregivers.
So we understand that if wehave a remote app, that means
that the senior could be homealone at times.
So we promote independence andsafety, so we want to make sure
(04:42):
that a senior stays safe whilethey're home alone.
Number two is that we provide acomplete care for the senior,
like medication, meal reminder,you know all those that you
mentioned.
Number three is that we havesupport, online support for the
(05:07):
caregiver, and these are in theform of documentation and videos
that we provide for thecaregivers.
So the whole goal of theapplication was to support both
seniors and also caregivers.
Speaker 1 (05:27):
What kind of videos?
Speaker 2 (05:30):
We have self-care videos, oh.
I see we have on the app.
We actually the app has asection for the caregiver.
It has a section in there thatevery day we show a new article
and the articles are, like youknow, health information for the
(05:51):
senior, videos or some featureabout the SimpliTent that we
want to highlight for thecaregiver, and it changes on a
daily basis and but but thecaregiver can click a button and
look at all the topics andchoose whatever topic they want
to review and learn about.
Speaker 1 (06:12):
That's excellent.
So it's caregiver training ontop of.
I can't imagine anything elseyou could possibly add to this
app.
Speaker 2 (06:24):
I mean, it was that actually came from my own
experience.
Sure, because when I became acaregiver, I was Googling
everything.
My mother had Parkinson's.
I was Googling, you knowParkinson's, the stages, you
know what do I have to do, andyou know.
So that's why I wanted to addthis in there and we are working
on it.
We keep adding stuff to thedatabase right now, adding
(06:47):
different articles, but wewanted to provide some, at least
resources for the caregivers sothat they can get this
information easily.
Speaker 1 (06:57):
Wow, it's amazing.
Does it also have aninteractive where they can ask
questions and then get answers,or is that coming?
Speaker 2 (07:07):
Very good question.
This is, yeah, this is so whatwe try to do when we start.
We launched the app lastFebruary.
We launched our application andI've been talking to different
caregivers and I've been talkingto different caregivers and
I've been talking to people whosupport caregivers and they
(07:30):
provided me great informationand actually we have updated the
app since last FebruaryActually four times.
We just launched a new updatelast week and we're learning,
you know, and we try to keep theapp simple and it was very
(07:55):
important for us to make surethat both senior app and
caregiver apps are simple andsome of the features that
actually we didn't know how tomake it user-friendly, we didn't
include in the app and as we'relearning, so you have a great
point regarding the two-wayconversation on some of these
(08:17):
topics and I think it's a greatidea.
Once we learn how to implementthose simply or user-friendly,
we will do it.
Speaker 1 (08:27):
Yeah, and you're right, that's very important
about keeping it user-friendly,because it can have all the
bells and whistles, but you'reright, if people find it
difficult to use, then itdoesn't matter, so do you?
Then what kind of feedback areyou getting from your clients,
from your customers who arecurrently using it?
And I have to tell you that Ithink the price point that you
(08:51):
put this at is an excellentprice point.
You can talk a little bit aboutthat and then tell us what
feedback you're getting.
Speaker 2 (08:59):
So, regarding your feedback, you know, as I said, I
try to.
I go to the shows and also Itry to go to some of the senior
centers and I sit down with thefolks and actually we have very
good conversations.
We go through the app and theyhave given me great feedback,
(09:20):
you know.
And, for example, the mealreminder.
I didn't have the meal reminderin the app when we launched in
february.
We added in there.
We have added a featureregarding temporary caregiver.
Most family members you can.
You can do caregiving 24 77.
(09:42):
You need a break, you need toget a day off, you need to go to
work or whatever.
So the feedback we got was canyou add a temporary caregiver?
So we did that.
Now you can.
In the app you can select afriend or family member and put
their emails in there and theyhave access to the same
(10:05):
information.
They can download the app Nowthey can see the medication
schedule, their activityschedule, they get all those
notifications.
In addition, we have careinformation in the app.
What that I mean is that youhave doctor's name in their
(10:26):
contact information, thehospital contact information, a
senior's allergy information,the diet requirements, the daily
needs they have, if they needto, you know, help to get
dressed or they help to for mealpreparation.
All that information is in theapp.
(10:47):
So when the temporary caregivergets access to the app, they
have all that information.
So the primary caregiverdoesn't have to explain all that
information to the temporarycaregiver.
Okay, when is the time for themto eat, or when is the time for
the medication?
They have all those in the appthat have access to it and it
(11:08):
reduces the error, you know, andthe stress.
You know.
I was a caregiver between meand my sister.
We had to write things down tomake sure that what she did,
what she did and what I'm doing,and what she learned, what you
know, what I learned from whatwe were doing.
You know, because every day,you know, her symptoms were
(11:30):
different, every day somethingwas different, but my mother
that we had to communicate youknow, yeah, exactly as you said,
the stages, as she progressedit, right.
Speaker 1 (11:42):
Right, I'm sorry you had to go through that with your
, with your mother thank you,thank you.
Speaker 2 (11:47):
So so this app it provides that information.
It's all in the app.
So the temporary caregiverwould download the app.
They have access to it and thenall the notifications will go
to temporary caregiver and whenthe primary caregiver comes back
from their, to temporarycaregiver.
And when the primary caregivercomes back from their break,
(12:09):
they can disable that and allthe notification comes back to
the primary caregiver, that'sexcellent, excellent.
You mentioned about the pricing.
Yeah, as I said, there are twoapplications.
The senior app is free.
The caregiver pays $5.95 amonth.
We wanted to make sure.
I mean to be honest with you.
The caregivers pay a lot ofmoney out of pocket when they're
(12:34):
a caregiver.
That's true and you know.
You don't realize that.
You know because when you're inthe mode of caregiving you know
, you just do it because it'syou know it has to be done and I
didn't want to make the app tooexpensive for the caregivers.
And it's $5.95 a month.
(12:56):
The senior app is free.
The temporary caregiver app isalso free, so it's only one
price.
Speaker 1 (13:05):
Excellent.
You know, keeping it simple.
You know I, as an occupationaltherapist, I worked in home
health for a little while, for ayear, and I mostly I
specialized in in brain trauma,head injury, in geriatrics, and
I mean something like this wouldhave been amazing because,
you're right, walking intosomeone's home who they rarely
(13:27):
get the same caregiver on aconsistent basis.
You know they have family, ofcourse, but then you know
someone on Tuesday, someone onThursday, someone on Friday, and
then sharing that informationamongst all those people is not
so easy.
Like you said, there's a lot ofnotes on the kitchen counter,
you know, next to the medicine.
This is what happened, this iswhat I did, this is what she, he
(13:50):
, did, you know.
So you're right, having an applike this is is excellent.
I wish that had been aroundback then, but yes, me too.
Well, you've done an amazing jobputting it together.
What prompted you to put in thespam call blocker?
Speaker 2 (14:10):
feature.
Yes, so when we talk about thesafety, there are like two
levels of safety.
I wanted to address.
One was the whole smartphonesafety.
You know, and, uh, when?
Because I don't know about you,but I get many, many calls
(14:32):
during the day and there aresales calls, there are spam
calls and we get ourselves intotrouble sometimes.
You know, and even you know I,I had a friend this wasn't my,
my mother actually experienced,but we had a friend who actually
(14:54):
spent fifteen thousand dollaron target gift cards from a spam
call oh my god, so so.
So it was critical for us toblock those spam calls, and the
way we do it is when seniordownloads the application, they
(15:15):
create a friend and familycontact list.
Speaker 1 (15:20):
Okay.
Speaker 2 (15:21):
And if the call comes in and it's not part of that
friends and family contact list,it goes to the voicemail.
So the senior won't get thatcall and they can disable it.
If they don't want that, theycan disable the feature, they
can turn it off or turn it on.
The other part of thesmartphone that I thought it was
(15:43):
important was you know, thesesmartphones come in with many,
many applications in there.
Speaker 1 (15:50):
Yes.
Speaker 2 (15:51):
They're preloaded with many applications.
Some of these applications theyhave a lot of advertising in
there.
Some are banking applications.
So the other feature in thereyou can block from certain apps
from opening.
Speaker 1 (16:07):
Okay.
Speaker 2 (16:08):
So senior won't have access to those apps.
Okay, they can simply use theother apps on their phone, but
some apps doesn't open, so wehave that feature also in there
and from the phone.
Again from phone safety, onething was important was the
(16:28):
battery, reminding seniors tocharge their phones.
Speaker 1 (16:33):
Oh, that's a good one .
Speaker 2 (16:35):
Yes, so we have in there.
If the battery goes below 25%,the senior will get a reminder.
Below 25 percent, the seniorwill get a reminder.
But the caregiver also gets areminder that you know, remind
your loved one to charge theirbattery.
So those three features mainlyfocus on the smartphone features
(16:57):
.
The other part of the safetywas we wanted to make sure that
seniors not only safe at homebut also outdoors.
You know, I mean, I'm a senior,me too.
I go for a walk all the time,you know, and sometimes you know
(17:17):
you get disoriented, you don'tknow where you are.
So we have added a button, apre-programmed button on the
phone that is pre-programmed totheir home address.
So they can press a button.
They get walking direction totheir home.
So that's one feature and thecaregiver will get notified that
, hey, you know they're lost.
You may want to contact them,okay.
(17:39):
Number two feature is that thecaregiver always knows seniors
real-time location.
So at all times they can clicka button.
They can see seniors real-timelocation.
Speaker 1 (17:52):
Okay.
Speaker 2 (17:53):
Number three is geofence that you mentioned.
So the caregiver can set theparameter you know, like a mile
from home or two miles from home, right?
And when the senior crossesthat boundary, two things happen
.
One is senior gets a textmessage that is customized by
(18:17):
the caregiver.
You know you can put anythingin there.
Senior will get a text message.
Number two is caregiver willget a notification that they
went too far from home.
So these two, I mean the threefeatures that we put in there to
take care of our seniors whenthey're outdoor.
Speaker 1 (18:38):
It's excellent.
I mean it's a full featured app.
Not only, I mean I can seewhere all those safety features
can help an older adult to livemore independently but at the
same time give the caregiverthat peace of mind.
You mentioned the list ofcontacts.
How many contacts can be onthat list?
(18:59):
Is it unlimited or is there acertain number?
Speaker 2 (19:03):
No, so the 10, default is 10.
Speaker 1 (19:09):
Okay.
Speaker 2 (19:10):
But they can change it to 50.
Speaker 1 (19:12):
Oh, that's a lot Okay .
Speaker 2 (19:14):
So you can be 10.
That's also feedback.
We updated that since welaunched the application.
So what we do on the contactlist a key feature on the
contact is you put in yourcontacts in there, but we also
put the relationship there.
So when you look at the pictureof the contact or name, it's
(19:38):
okay, this is my brother, thisis my friend.
So that way if they have somememory issues when they look at
the contact, it reminds themokay, this is my sister or my
brother or my friend that youknow I want to call, so that's
also included in the in thecontacts okay.
Speaker 1 (20:00):
So if it was, let's say as, and your sister, so both
you and your sister have theapp on your phone, and then your
mother would have the app onher phone.
So when a medication remindercomes up, does it come up on
both you and your sister's phone.
Both of you get the same no.
Speaker 2 (20:21):
No, the caregiving is actually one-on-one.
Speaker 1 (20:25):
Okay.
Speaker 2 (20:27):
So one caregiver to one senior.
So if my sister, for example,is primary caregiver, she would
get a notification.
If, let's say, on the weekendI'm caring for my mother, then
she would assign me Now, on theweekends'm caring for my mother,
then she would assign me nowokay, on the weekends I get the
notification.
She doesn't see thenotification.
(20:49):
She still sees, you know.
Then she has access to the appso she can see all that
information, but she doesn't getthe notification.
I will get the notification andthen when on monday, she can
switch back and she will startgetting notifications.
Speaker 1 (21:05):
Okay.
Speaker 2 (21:07):
We thought that actually having two people get
notifications it may getcomplicated, yeah, and who would
be in charge?
You know what I mean, Right?
Who responds?
Who responds?
Right, If I'm calling my motherand she's calling my mother,
it's like it's too much.
You know, it's okay.
(21:27):
Who's in charge?
Speaker 1 (21:29):
It's true, it's true.
My mother-in-law lived to 102.
So I can tell you that shewould have been very confused if
she had gotten too many phonecalls.
She wouldn't know who to speakto and she would have thought,
probably that did.
I already tell you this, youknow me calling the other person
(21:54):
Right?
Speaker 2 (21:54):
Good point you brought up.
You know one other capabilitywe have in there.
There's a lot of small featuresthat we put in there Based on
the feedback from one of ourusers.
The senior didn't want to seenotification.
They would get agitated.
So there are capabilities inthere that actually you can turn
off the notifications for thesenior.
(22:17):
Only the caregiver would getnotification.
Also, the caregiver cancustomize the notification.
Okay, I don't want to see themeal reminders, I don't want to
see medication reminders or youknow other stuff.
They can customize that.
Speaker 1 (22:34):
That makes sense, because if someone say the early
stages of dementia, you don'tnecessarily need all those
reminders, but in the mid tolate stages you may need them,
so you can turn them on and off,which which is very smart.
The, the uh, caregiving, umtraining or information that you
(22:54):
have for the caregivers, is itbroken down by?
Um, you know, for parkinson's,for head injury, for dementia,
is it broken down that way?
Speaker 2 (23:03):
yes, so we have right now I have four categories.
I said this is something thatactually, um, we're working on
and we are keep adding to itevery day oh yeah, it'll be
evolving, for sure the fourcategory in self-care, and
number two is Parkinson's,dementia and SimpliTen features.
Speaker 1 (23:29):
Okay.
Speaker 2 (23:30):
You know and I have tons of information right now,
since we just added the updatedapp, so I have to go back in a
database and add moreinformation to our database.
Speaker 1 (23:41):
I'm sure you're constantly working on that.
Do you see any impact on allthe recent AI technology that's
coming out?
Do you see that impacting theapp in any way, or how do you
see the two of them integratingeventually?
Speaker 2 (23:59):
That's a very good question.
I think the AI is going to helplong-term, because let me give
you some scenarios.
For example, like you know, ifthe senior goes for a walk one
day, you know for the first sixmonths and they don't get lost,
they don't use the you knowdirection button and uh, and
(24:28):
then later on you see them usingusing direction button.
You know once a month, twice amonth, three times a month.
Some of these, some of thesethings.
You can see a trend.
You know that.
Hey, you know, looks like thetrend is going up.
Yeah, and how would that?
You know?
Maybe you can communicate thatto the, to the primary doctor.
Yeah, you know, now I see him.
(24:48):
You know you can go based onthe data when you talk to the
doctor.
You know, I see him.
You know getting lost.
You know once a month.
Or I see him getting lost twicea month, or has increased, you
know.
Or he forgets to eat hisbreakfast, you know.
So those are the things I feelthat AI could help us, you know,
(25:10):
and you know including it inthere.
The other part of the AI thatcould help us, you know, is what
you mentioned early onregarding information that we
communicate to the caregiver.
Speaker 1 (25:27):
Yeah.
Speaker 2 (25:28):
It would be great for the caregiver to type in some
questions and you know we have aback-end AI that can go search
for it.
We may not have it in thedatabase but the back-end can go
search for the information andpresent it to the database.
But the backend can go searchfor the information and present
it to the caregiver.
Those are the other areas thatAI could be very useful for us.
Speaker 1 (25:53):
It will be very interesting to see.
I mean, I can't imagine whatthe world is going to look like
five years from now with theimpact of AI.
I'm honestly just very blownaway by this app.
I think I mean I'm definitelygoing to be writing a few
(26:14):
articles on it.
You have a video showing theprocess of the apps on YouTube
or on the website itself,because I don't think I saw one.
Speaker 2 (26:29):
You mentioned how the app operates.
Speaker 1 (26:33):
Yeah, like the look of it.
Yeah, yes, okay.
Speaker 2 (26:36):
So I have a YouTube channel yes, that I can send it
to you.
Yes, and we have many YouTube,youtube uh videos there.
Okay, part of it is you know,you know what features are in
there and how it works.
And then we also have how tovideos.
Okay, how to set it up, how toset up the you know caregiver,
(27:00):
you know the temporary caregiverfeature.
How to set up.
You know how how to block theapps in your smartphone.
So we have a lot of hotinformation in there.
We have how the app works andthe features of that.
Speaker 1 (27:13):
Okay, I may integrate some of that in the YouTube
video.
With this interview, do youforesee any collaborations with
you know, I don't know homehealth agencies or other
companies to use this app, forthem to use it, or is it
(27:35):
strictly you want to keep it ascaregiver and senior?
Speaker 2 (27:40):
I'm open, you know, to have that.
You know, have thatconversation and I think some
aspects of it could be veryuseful.
If you're with the agency andyou know, even we can customize
it for the certain agencies withour database, backend database,
(28:01):
so specific information fortheir users, something like that
, so it could be beneficial todo that, you know.
So I'm open, you know, for thatconversation.
Speaker 1 (28:15):
I can certainly see it as a product.
You know, as someone who goesin to assess someone's home for
aging in place, you know justlike they're recommending
anything a shower chair,widening doorways, you know
whatever they're recommending.
I can see them recommendingthis as a tool like to recommend
(28:42):
are, you know, the smart homedevices, the thermostat, the
video cameras, you know, and thedoorbell, anything like that.
But I can see this being partof that tool chest of products
to recommend, especially sinceit is so affordable.
And my personal feeling is, youknow there's two blocks to
aging in place for a lot ofseniors.
One is emotional you know it'sdifficult to admit you're
(29:03):
getting older and that you needcertain things and you don't
want to make changes to yourhome.
And then two is just simply thecost of making these changes to
your home.
So having anything that you canuse that is affordable and so
extremely useful, as this is, Ithink it's a no-brainer to have.
(29:23):
I think you're going to be verysuccessful with this product.
Speaker 2 (29:26):
But the scenario that you mentioned regarding
recommendation that's alreadyworking with a few people Good,
they can add our application ontheir website or in their list
to recommend to people.
Yes, that's already been done.
Speaker 1 (29:45):
Exactly Good, very good.
Well, is there anything elsethat you wanted to tell us about
this wonderful product, and Ican't wait to to write an
article about it.
Speaker 2 (29:56):
What else?
Oh, regarding the just thesenior care, one thing I wanted
to add was that the so we havemedication management, we have
activity management in there andwe have they also can put their
(30:18):
doctor's appointments.
You know in there we have mealreminder.
So all those informationresides on a senior app.
You know the caregiver hasremote access to it because of
remote care.
They have remote access.
They can update like amedication, they can add a
medication or change the time.
(30:40):
They have access to all thatremotely and what it is what we
put on the senior app becauseagain goes back to senior
independence, so that way whensenior is home alone, they still
follow the structured routine.
They take the medication ontime, they they get a
notification, they go to theiractivities, you know, they see.
(31:03):
So if they are independent theycan follow their own routines
and schedule.
That apps tells them.
But if they need help, you know, then the caregiver would
remind them.
So I just want to add that.
Speaker 1 (31:25):
Excellent.
Well, saeed, I want to thankyou so much.
Thank you so much for your time.
I do appreciate it.
I can't wait to get this outand get feedback, you know, on
the interview and the articleitself.
Speaker 2 (31:39):
Thank you, Thank you very much.
I enjoyed the discussion.
Thank you very much.
Speaker 1 (31:43):
Thank you.
No-transcript.
(42:42):
No-transcript.
(53:52):
How would this work for thesenior who's traveling?
Well, I mean.
Speaker 2 (54:01):
It works.
Speaker 1 (54:03):
It would work for the location.
Location like to let thecaregiver know where they are
yeah um all the medicationschedules and stuff would work.
Speaker 2 (54:13):
Still, yeah and uh.
And the other thing, um, ifthey, let's say caregiver, I
mean let's say senior, um goes,I mean New Jersey, it goes to,
let's say, maryland to see theirfriend, you know, the caregiver
can change the address, theirhome address, to the Maryland
(54:38):
where they are there.
So now they can.
If they go for a walk, theyknow the location there.
If they go for a walk, they getthe same notification.
They get lost, they get thesame notification, or geofence
would work.
You know a mile or half a milearound that location and then
when they come back home thecaregiver can change the
(54:59):
location to their home addressand that would update it.
But everything would worknormally as long as you are in
united states or canada.
Speaker 1 (55:12):
So our apps will be in us and canada okay, all right
, I think that'll be good and Ididn't want to ask you in in the
uh interview, but do you, um,does this work, because I know
there's some apps that will workon the phone and on a
smartwatch does this work on asmartwatch as well?
Speaker 2 (55:31):
so the notification, if you set it up, it will show
up on the smartwatch.
That's the function of thesmartwatch, you know, because
when you go in the smartwatchyou say, okay, which
notification I want to see on mywatch?
Correct, you can select thisapp.
Speaker 1 (55:46):
Okay.
Speaker 2 (55:46):
And the notification will show up there.
Speaker 1 (55:49):
Okay, yes.
Speaker 2 (55:51):
Okay.
One other thing I forgot tomention was that there are two
applications, one for senior,one for caregiver, and they're
cross-platform compatible.
What that means is that if thesenior has an Apple phone and
the caregiver has an Android,they still would work, or vice
(56:11):
versa.
Speaker 1 (56:12):
Oh, that's a good.
I'm going to include that.
That's a very good point.
I didn't even think about that.
Very good point.
Speaker 2 (56:20):
Yeah, so because that was complicated, you know, to
make sure that you know the appsare still communicating with
each other, they still work, itdoesn't matter what platform you
have.
Speaker 1 (56:30):
You must have come across a lot of challenges
putting this together,Technically I mean.
Speaker 2 (56:35):
Yes, oh, I mean we started off, we wanted, because
most of the application you seein the market, for example, you
see application, gamingapplication or even flight, you
know United Airlines has an app.
You know those are actuallydesigned with one app that works
(56:56):
both on Android and Applebecause they write it at the
higher level.
Because of the complexity ofthis applications, we actually
had to write four applicationstwo for android, two for apple's
apple phone, so one senior, onecaregiver for apple and one
(57:19):
senior, one caregiver forandroid, and they had to be
working together.
All four had to be workingtogether.
Speaker 1 (57:26):
Oh, my goodness, oh, I can't even imagine.
There must've been a lot ofsleepless nights.
That's all I can think of.
Speaker 2 (57:35):
Yeah, it took us like a year to come up, to actually
design the app and launch it.
Speaker 1 (57:44):
Wow.
How do you see the app changingin the next year, or two or
five?
Speaker 2 (57:50):
How many changes?
Speaker 1 (57:52):
How do you see it changing?
How do you see it evolving?
Speaker 2 (57:55):
So I mean one feature that I've been, you know we've
been talking about including waslike a video call.
Oh, okay.
I think that's important, youknow, for the caregiver.
You know, have a video callthrough the app with the senior.
The challenge that we hadinitially that we did include
(58:18):
did not include it was becausewhen you use a video call then
you're using data and peoplehave to you know, know, make
sure that they have during thegood, like a wi-fi, or they have
5g or 4g, so that onecomplexity.
The other one was, you know,the data call cost is different,
(58:39):
you know.
So you want to make sure that Ididn't want nickel and dime the
senior that, okay, you can onlyhave a video call for 30
minutes or you can only have itfor an hour.
We want to make it unlimited.
So you have a video call.
You know you can be on a callfor like an hour, don't worry
about it, you know.
So that's what we talk aboutsimple, right, right.
(59:01):
Simple for the, for the user.
So I think we have figured itout how to do it.
So in the next six months toyou know, nine months, we may
add that.
You know to the, to the app andthe other thing you mentioned
about the AI thing.
I think that's to be honestwith you, that's a big phase,
(59:23):
the next phase, that you knowthat we could add it, you know,
next year or so.
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