In this episode of the AGM Attorney Podcast, host Josh Konigsberg sits down with branding strategist Alex Miranda to unpack law firm rebranding to the real growth levers: client experience, staffing, and culture. You’ll hear how branding vs. marketing works in the real world, why virtual reception and hybrid hiring matter, and how rebrands protect equity after mergers or partner changes. This episode also covers aligning personal brand with firm identity and what KPIs to watch post-rebrand.
Inside this episode, you’ll discover:
- The real difference between branding vs. marketing (and when each kicks in)
- How to use virtual teams for law firms to elevate intake & client experience
- Rebrand pitfalls to avoid after mergers, acquisitions, or leadership shifts
- Keeping trust and equity when names/logos change
- Personal brand vs. firm brand—creating synergy without confusion
- Practical first steps to rebrand the right way (agency selection, messaging, ops)
If you're an aggressive, growth-minded attorney who wants to scale hard and achieve predictable growth, this conversation is your blueprint.
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