La creatividad en las estrategias publicitarias es fundamental para destacar en un entorno altamente competitivo. Hoy, existen diversos premios que reconocen los trabajos más innovadores dentro de la publicidad, pero lo más significativo, es que la categoría de salud cada día se fortalece más frente a estos reconocimientos. Ahora, grandes empresas del sector salud, nacionales e internacionales están apostando por campañas y estrategias que además de cumplir con sus objetivos particulares cumplan con los parámetros creativos y puedan participar en concursos de gran relevancia.
Sergio López
Puesto: Presidente Ejecutivo AVE
Redes: LinkedIn
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