Tune into our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure and Aged Expired niches!
In today’s episode of the All The Leads Mastermind podcast the panel explored how to build a strong business pillar around divorce leads by approaching them with neutrality, structure, and empathy. Tim led a case study walkthrough from first contact to closing, highlighting the emotional complexity of divorce compared to probate, and stressing that a single misstep can end the opportunity. The team emphasized the importance of clear, consistent communication with both spouses and attorneys, setting expectations early, and avoiding emotionally charged language. Bruce and Jim discussed how to use data, not emotion, when guiding clients through listing decisions, while Alyssa introduced a new downloadable divorce toolkit including checklists, scripts, and marketing templates. Bill Bird shared how staying neutral helped him earn listings and post-sale business from both divorcing spouses, and how net sheets became a key tool for diffusing tension and moving deals forward. The episode wrapped with reminders to lean on professionals for mediation when needed, focus on life-event nurturing, and always lead with value. With divorce rates rising, the panel encouraged agents to seize this opportunity and position themselves as the steady, trusted guide during turbulent transitions.
Key Takeaways
- Stay neutral and avoid taking sides to maintain trust with both spouses.
- Set clear expectations early around timelines, communication, and decisions.
- Use data like net sheets and comps to guide conversations, not emotion.
- Be mindful of emotionally sensitive dates and keep both parties informed.
- Build relationships with divorce attorneys for long-term referrals.
- Use the provided toolkit (scripts, checklists, templates) to stay organized.
- One divorce lead can result in multiple deals when helping both spouses relocate.
#DivorceLeads #RealEstateMarketing #LeadGeneration #RealEstateProspecting
Previous episodes: AllTheLeads.com/probate-mastermind
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