Welcome to a special edition of the ATFW Podcast: Executive Fitness Insights from Beyond Activ 2025. In this first Soundbite Session, we took the show on the road to Dallas to capture the quick takes and sharp insights that are driving today’s fitness and wellness conversations.
This episode features perspectives from:
- Adam Zeitsiff, CEO of Dominique Dawes Gymnastics & Ninja Academy
- Bryan O’Rourke, seasoned CEO and Board Director
- Chris Craytor, CEO of ACAC Fitness & Wellness Centers and WELLD Health
Across these conversations, leaders weigh in on the biggest themes shaping our industry:
- The adoption of AI in fitness businesses — separating real-world applications from hype.
- Why some operators will succeed while others fail to adapt in the current cycle.
- The challenges of overvalued companies in a market still finding equilibrium.
- Shifts in consumer demand and member behavior that every operator needs to prepare for.
- The leadership mindset required to navigate uncertainty and capitalize on new opportunities.
- And of course, a playful take: if the fitness industry were a cinematic this year, what would the title be?
These fast, punchy soundbites cut straight to the point — offering both practical insights for executives and big-picture perspectives on where fitness and wellness are headed.
This is just the opening scene. Stay tuned as we roll out more ATFW Soundbite Sessions from Beyond Activ — spotlighting the leaders, innovators, and decision-makers steering the future of the industry.
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