How can fitness business owners prepare for a capital raise or expand successfully through franchising? In this episode of the All Things Fitness and Wellness (ATFW) Podcast, we dive deep with Albert Ramos — Fractional CFO at Stratego, CEO at ValiSights, and founder of Alchemize House.
Albert brings decades of financial and operational expertise, offering step-by-step fundamentals for gym owners, multi-unit operators, and fitness executives who are looking to scale. From what investors expect during due diligence, to how to structure your financials, to knowing when franchising makes sense (and when it doesn’t), this conversation delivers actionable insights for sustainable growth.
The ATFW Podcast delivers enterprise-level insights for fitness industry leaders — including C-suite executives, gym owners, and investors. Each week, we break down the biggest topics shaping the business of fitness, from capital and franchising to technology, healthcare integration, and the future of member engagement.
In this episode, you’ll learn:
-How to prepare your fitness business for a capital raise.
-What investors are really looking for in today’s market.
-Why disciplined financial planning is critical before expansion.
-The risks and opportunities of franchising your gym or studio.
-How longevity trends intersect with capital and franchising decisions.
🔗 Connect with Albert Ramos:
LinkedIn: https://www.linkedin.com/in/albertramosjr/
ValiSights: https://valisights.com
Alchemize House: https://www.alchemizehouse.com
🎧 For more insights, also listen to Albert’s conversation with Rave Reid on the Valisights Podcast.
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