Tech That Sticks: Al Noshirvani on AI, M&A, and What’s Next for Fitness Business

In this episode of All Things Fitness and Wellness, Krissy Vann is joined by Al Noshirvani—Co-Founder and Managing Partner at ALTA Technology Group, and the founder of The Fitness Technology Summit. With decades of experience at the intersection of fitness, tech, and investment, Al brings a well-informed perspective on where the industry is heading and how operators can stay ahead of the curve.

They unpack what’s actually working on the gym floor in 2025—moving beyond hype to real applications of AI, predictive analytics, and personalization that drive retention and business results. Al also shares key takeaways from the recent UK edition of the Fitness Technology Summit, revealing how global operators are adapting differently and what North American businesses can learn.

The conversation covers the current wave of M&A in the fitness industry—what’s fueling the trend, who’s making the smartest moves, and how capital is being deployed across tech and brick-and-mortar. Plus, Al offers a behind-the-scenes look at the upcoming Fitness Technology Summit in Chicago, including what topics will be center stage and why the event is becoming a must-attend for leaders and innovators in the space.

Whether you're scaling a fitness business, building the tools that support it, or advising from the boardroom, this episode is packed with strategic insight, practical takeaways, and a few unexpected laughs along the way.

Learn more about The Fitness Technology Summit and grab your invite: 

https://thefitnesstechsummit.com/