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August 20, 2025 18 mins

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.

Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations.

The episode also touches on how the LMS strengthens Alloy’s core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all.

🎧 Listen in to hear how Alloy’s LMS redefines how fitness franchises train and grow their teams.

Key Takeaways

Intro (00:00)

What a learning management system is (02:31)

Why Alloy needed a custom LMS (04:17)

Designing for all learning styles (06:16)

Real-world onboarding use cases (07:54)

Behind-the-scenes of filming sessions (10:18)

Building the LMS without external funding (11:47)

Organizational strategy and team contributions (13:35)

LMS teaches care, not just tasks (16:22)

Integrating customer service and coaching (17:13)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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