102: Launching LidPal on Amazon by Meridith Moore

“It definitely is not an overnight success. It is going to take a little while before you can get up and running. Spend the time to do all your research before you dip your foot in the water.” -Meredith Moore

LidPal is a customizable cup lid, originally designed as a glass cover to keep drinks from contaminants such as bugs, hookah, debris, and even roofies (date rape drugs)! 

It can also be used as a promotional product for companies, bars, and restaurants. It is your safety pal, and it is now on Amazon! 

In this episode, Nick sits with Meredith Moore, the Vice President of Restbar LLC to discuss some of the challenges that come from becoming an Amazon seller. Tune in and learn the importance of brand registry, how you can get past the Amazon Sign-Up Page (which is a little tricky and frustrating by the way), get the hang of Amazon’s algorithm to increase your visibility on searches, and master listings keywords and analytics. Understand the ins and outs of Amazon selling; be the kind of seller that provides the best customer experience!   

Connect with Nick:  

Website: https://www.argometrix.com/

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Twitter: https://twitter.com/argometrix 

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA 

Episode Highlights: 

02:45 Product Development Amidst Covid

06:27 The Challenge: Signing Up for Amazon Seller Accounts 

09:26 The Challenge: Keywords and Analytics

11:42 Amazon’s Philosophy Every Seller Needs to Adhere To

18:20 The Challenge: Getting Visibility on Searches  

22:31 The Challenge: Third-Party Sellers