Getting the Most out of Amazon-Pinterest Partnership - Lauren Petrullo - Amazon Legends - Episode #261

 🎙️ Unveil the power of synergy between Amazon and Pinterest in our latest episode of the Amazon Legends Podcast! Join us as we sit down with Lauren Petrullo, the Founder and CMO of Mongoose Media, a Digital Marketing Agency renowned for building brands and driving conversions. With over a decade of digital marketing expertise, Lauren shares her unique insights on optimizing the Amazon-Pinterest partnership, along with her knack for social branding and conversion strategies. Whether you're a seasoned seller or just starting out, tune in for a dose of actionable wisdom that could redefine your e-commerce success. Don't miss out – listen now and elevate your Amazon game! 🚀🛍️

Takeaways:

•  Longevity of Pins: Pins on Pinterest have a longer lifespan compared to other social media platforms. This means that your content can continue to be discovered and engaged with over time, providing ongoing exposure for your products. 
• High Intent Users: Users on Pinterest often have a high intent to purchase. They're actively seeking inspiration, ideas, and products, making it a valuable platform for reaching potential customers at various stages of the buying journey. 
• Link to Amazon Listings: You can link directly to your Amazon product listings from Pinterest, driving traffic and potential sales to your products. Make sure the link leads to the correct product page to ensure a seamless user experience. 
• Consistent Branding: Maintain consistent branding across your Pinterest profile and your Amazon store. This helps build brand recognition and trust among users who may encounter your products on multiple platforms. 
• Strategic Seasonal Campaigns: Plan and execute seasonal and promotional campaigns on Pinterest to align with key shopping periods, holidays, and trends, driving more traffic and sales to your Amazon store. 
• Data-Driven Insights: Monitor the performance of your Shoppable Pins through analytics provided by both Pinterest and Amazon. Use data to refine your strategies and make informed decisions to optimize your partnership efforts.  

Quote of the Show:  

Pinterest is going to be the most important social media platform for Amazon users because of the announced partnership where Amazon and Pinterest are going to, in theory, make it the most social commerce-friendly platform out there. Imagine if you can buy on Pinterest from your Amazon listing and all of that information gets carried into your account

Links:

https://mongoosemedia.us/

https://asianbeautyessentials.com/

https://www.linkedin.com/in/laurenpetrullo/

https://www.youtube.com/@abe_spanish

https://www.youtube.com/@asianbeautyessentials

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