All Episodes

March 17, 2022 57 min

There are new tools coming from Amazon all the time and some of them go right over the heads of many sellers. Michael Yanez is providing amazing tips for using the new tools like Amazon Attribution and the Brand Referral Program so you can maximize the benefits your brands can get from them. You’ll learn how to increase your traffic while increasing your ROAS, how to navigate the changes to FBA warehouse limits, and how to get started as an Amazon seller.


  • Amazon Attribution is a newer tool from Amazon which allows you to create product links that can track the source of the traffic and the conversion rate of those links. To access this tool, you will need to have Brand Registry set up.
  • The Amazon algorithm loves external traffic to a product page and will provide beneficial treatment to the ads and listings of brands that are bringing that kind of external traffic to Amazon.
  • The new Brand Referral Program from Amazon will give sellers a credit of up to 15% on their Amazon Referral fees for any external traffic that leads to a conversion. 
  • While package inserts can be a great way to keep customers coming back to your store, you have to be very careful with how you write them. If Amazon decides the message sounds like quid pro quo, they will suspend the Seller’s account.
  • For existing companies that are used to selling pallets of products to traditional retail companies, the hardest part of switching to Amazon is the need to ship small parcels in non-standardized quantities that depend on the daily demand. 
  • Because Amazon has severely limited FBA warehouse space, it’s worth it for sellers to cut down on the number of SKUs they have and really focus on selling and fulfilling the high-performing products through FBA.
  • There are so many nuances to selling on Amazon that finding success is near impossible if you are trying to learn everything about it on the fly. Sellers can do permanent harm to their brands if they don’t have an expert helping to guide them.

  • Quote of the Show:

  • “If you're not simultaneously launching on Amazon as direct to consumer, I personally feel that you're leaving a lot of business on the table” - Michael Yanez

  • Links:

  • Email:
  • LinkedIn:
  • Company website:

  • Ways to Tune In:

  • Amazon Music
  • Audible
  • Apple Podcast
  • Spotify
  • Google Podcast
  • Stitcher
  • YouTube:
  • Mark as Played

    Advertise With Us

    Popular Podcasts

    Dateline NBC
    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    The Piketon Massacre

    The Piketon Massacre

    The most notorious mass murder in Ohio’s history happened on the night of April 21, 2016 in rural Pike County. Four crime scenes, thirty-two gunshot wounds, eight members of the Rhoden family left dead in their homes. Two years later a local family of four, the Wagners, are arrested and charged with the crimes. As the Wagners await four back-to-back capital murder trials, the KT Studios team revisits Pike County to examine: crime-scene forensics, upcoming legal proceedings, and the ties that bind the victims and the accused. As events unfold and new crimes are uncovered, what will it mean for all involved? What will it mean for Pike County?

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.


      © 2023 iHeartMedia, Inc.