In this episode, we have Alan Blackford, the COO/Co-Owner of PNW Brands, as our guest. Alan is an experienced entrepreneur with expertise in retail, technology, and e-commerce. He shares insights on leveraging micro-categories for building your brand on Amazon. Discover strategies to gain a competitive edge, optimize listings, and boost sales. Don't miss this opportunity to learn from an industry expert and take your Amazon selling journey to new heights.
Takeaways:
Quote of the Show:If you look at the Top 5 in a micro category and study their packaging, you can spot opportunities. If they look like they were developed in 1980s or 90s, that is the category we would like to go into.
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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
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