Leveraging The Amazon Small Business Badge - Ayonija Gupta - Amazon Legends - Episode # 159

Today's guest is a lifelong entrepreneur. She is the founder & CEO of Chicastic, an online fashion accessories' business. She is a branding expert in clothing, handbags and accessories categories, as well as, an expert on all things Amazon. She is also a Digital Marketing Consultant, working with big businesses on their online selling and advertising strategies.

Takeaways: 

Keeping track of what you are doing, and then checking against the numbers and tickets.

You need to put so much more planning into being able to get your inventory on time

There's a lot of features that you can actually use after your brand registered with Amazon that help boost your sales that help you in getting your business more recognition.

You can actually select to only filter for small businesses that you only want to buy from a small business, you can select that.

Do a lot of research, not just for my own business, but also for other brands that I work with. 

Quote of the Show:

Videos for Amazon and other marketplaces must be done professionally with a professional camera and editing but videos for social media can be done with a phone and basic editing. 

Links:

Personal – LinkedIn: https://www.linkedin.com/in/ayonijagupta

Chicastic – Amazon: Visit Store

Chicastic – Facebook: https://www.facebook.com/chicastic/

Chicastic – Pinterest: https://www.pinterest.com/chicastic/

Chicastic – Twitter: https://twitter.com/chicastic

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ 

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