Marrying Amazon Operation with Selling to Big Box Stores - Carlo Lucatino - Amazon Legends - Episode #180

In today's episode, our guest is Carlo Lucatino. He is the founder of ACG Sales & Marketing. He is a Solid Sales and Marketing Professional with over 30 years of Retail Brick & Mortar and e-commerce experience. ACG Sales & Marketing represent several Toy Companies as well as other categories such as Hair Accessories, Travel Accessories, Scooters, Skates, and HBA products. In today’s episode, he discusses how to combine Amazon Operation with Selling to Big Box Stores.

Takeaways: 

• Don’t put all your eggs in one basket(Work with multiple retailers).
• If the product is a private label start selling on big box stores first and If tis a branded product start selling on Amazon first and then move to big box stores
• New sellers can get reviews using the amazon buying program
• At the starting point, the conversion rate should be 30%

Quote of the Show: For a branded product that goes out to the market, we would sell on Amazon first to help promote the product. So, I look at Amazon not only for selling but also as a marketing tool. They can help promote the brand, and after that we bring it out to big-box and other retailers.  

Links:

• Personal – Linkedin: https://www.linkedin.com/in/carlo-lucatino-8581775/
• ACG Sales & Marketing Company – Linkedin: https://www.linkedin.com/company/acg-sales-and-marketing/
• ACG Sales & Marketing Company – Website: https://acgsalesandmarketing.com/

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