In today's episode, our guest is Carlo Lucatino. He is the founder of ACG Sales & Marketing. He is a Solid Sales and Marketing Professional with over 30 years of Retail Brick & Mortar and e-commerce experience. ACG Sales & Marketing represent several Toy Companies as well as other categories such as Hair Accessories, Travel Accessories, Scooters, Skates, and HBA products. In today’s episode, he discusses how to combine Amazon Operation with Selling to Big Box Stores.
Takeaways:
- Don’t put all your eggs in one basket(Work with multiple retailers).
- If the product is a private label start selling on big box stores first and If tis a branded product start selling on Amazon first and then move to big box stores
- New sellers can get reviews using the amazon buying program
- At the starting point, the conversion rate should be 30%
Quote of the Show: For a branded product that goes out to the market, we would sell on Amazon first to help promote the product. So, I look at Amazon not only for selling but also as a marketing tool. They can help promote the brand, and after that we bring it out to big-box and other retailers.
Links:
- Personal – Linkedin: https://www.linkedin.com/in/carlo-lucatino-8581775/
- ACG Sales & Marketing Company – Linkedin: https://www.linkedin.com/company/acg-sales-and-marketing/
- ACG Sales & Marketing Company – Website: https://acgsalesandmarketing.com/
Ways to Tune In:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.