All Episodes

December 22, 2022 62 mins

In today's episode, our guest is Carlo Lucatino. He is the founder of ACG Sales & Marketing. He is a Solid Sales and Marketing Professional with over 30 years of Retail Brick & Mortar and e-commerce experience. ACG Sales & Marketing represent several Toy Companies as well as other categories such as Hair Accessories, Travel Accessories, Scooters, Skates, and HBA products. In today’s episode, he discusses how to combine Amazon Operation with Selling to Big Box Stores.


  • Don’t put all your eggs in one basket(Work with multiple retailers).
  • If the product is a private label start selling on big box stores first and If tis a branded product start selling on Amazon first and then move to big box stores
  • New sellers can get reviews using the amazon buying program
  • At the starting point, the conversion rate should be 30%
Quote of the Show: For a branded product that goes out to the market, we would sell on Amazon first to help promote the product. So, I look at Amazon not only for selling but also as a marketing tool. They can help promote the brand, and after that we bring it out to big-box and other retailers.  


Ways to Tune In:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.