Navigating The Amazon Complexities and Beating the Competition - Oscar Barbarin - Amazon Legends - Episode #257

Join us in this insightful episode as we sit down with Oscar D. Barbarin, Founder and CEO of ARMR, a groundbreaking platform that's transforming the way brands thrive on Amazon. With an extensive background as a former Senior Vendor Manager at Amazon.com, Oscar offers invaluable insider knowledge on navigating the world of e-commerce. Discover how to select the right products, optimize your listings, master Amazon's algorithms, and leverage PPC advertising effectively. Learn about the power of building a strong brand, managing inventory, and providing exceptional customer service. From his experience, Oscar shares tips to enhance your profitability and handle Amazon's refund process smartly. Tune in to gain expert insights and elevate your Amazon selling game!

Takeaways:

• Amazon's Algorithms: Understanding how Amazon's algorithms work, such as A9, is crucial for improving product rankings and organic search visibility.
• Strategic Vision: Amazon success requires a clear vision and the courage to take calculated risks. Having a strong brand identity and differentiation can set you apart in the marketplace.
• Balancing Regulation and Growth: Finding the right balance between regulation and allowing division to prosper is crucial for sustained success. Regulatory compliance and innovation go hand in hand.
• Effective Refund Handling: Amazon's return and refund process can impact your bottom line. Implement tools that help you recover funds for valid refunds that were not properly reimbursed.
• Inventory Management: Efficiently manage your inventory to avoid stock outs and oversupply. Regularly review sales trends and adjust your stock levels accordingly.
• Auditing and Optimization: Conduct regular audits of your operational and pricing strategies. Micro-audits can offer insights into your business's performance and help you make informed decisions.

Quote of the Show:Creating a unique-to-Amazon offer for consumable products is a game-changer for sellers dealing with distributors. By offering a product exclusively on Amazon, you can prevent distributors from selling directly to Amazon or other outlets. This ensures better control over your product's journey and maintains your brand's integrity.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/oscarbarbarin/

ARMR – Website: https://www.getarmr.com/

ARMR – Contact us: https://www.getarmr.com/contact-us

ARMR – LinkedIn: https://www.linkedin.com/company/18408905/

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