Putting Under-utilized High Value Amazon Features to Work - Shivapriya Deepak - Amazon Legends - Episode #251

Welcome to the Amazon Legends Podcast, where we uncover the secrets to Amazon selling success! In this episode, our guest Shivapriya Deepak, an Account Manager at Page.One with over six years of experience on Seller and Vendor Central, shares her expertise in harnessing under-utilized high-value Amazon features. As a catalog ninja, Shivapriya excels in identifying opportunities in fulfillment, account health, conversion growth, and brand registry, developing tailored strategies for businesses. With her simplified approach to the complex Amazon landscape, she has helped countless sellers thrive. Tune in now to discover insider tips and tricks that can revolutionize your sales on Amazon. Don't miss this goldmine of knowledge and put these powerful features to work for your business today!

Takeaways:

• Amazon provides a vast marketplace for sellers to reach a large customer base. Consider leveraging Amazon's platform to expand your business and increase your sales potential.
• Take the time to analyze and identify your target audience on Amazon. Understand their needs, preferences, and buying behaviors to tailor your product listings and marketing strategies accordingly.
• Pay attention to optimizing your product listings on Amazon. Use relevant keywords, compelling product descriptions, high-quality images, and clear pricing information to attract potential customers and improve your visibility in search results.
• Positive customer reviews can greatly impact your sales on Amazon. Encourage satisfied customers to leave reviews and respond promptly to any negative feedback to demonstrate your commitment to customer satisfaction.
• Amazon is a competitive marketplace, so pricing your products strategically is crucial. Conduct market research to understand your competitors' pricing and consider factors like product quality, features, and customer value when setting your prices.

Quote of the Show: 

If you are registering your brand, argometrix For example, you know, you register it with all letters in uppercase.  You have to keep in mind to list your products with the exact same brand name in the seller central.
Links:

• Personal - Linkedin - https://www.linkedin.com/in/shivapriya-deepak/
• Personal Website - https://buyboxhub.com/
• Page.One - Website - https://page.one.com

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