Roadmap to Launching an Amazon Brand on Walmart - Part I - Michael Lebhar - Amazon Legends - Episode #272

In this exciting podcast episode, we're diving into the world of eCommerce with Michael, a true expert in the field. From building a 7-figure business on Amazon during his teenage years to co-founding Engaging and becoming the CEO of SellCord, Michael's journey is nothing short of inspiring.

Join us as we explore the roadmap to launching your Amazon brand on Walmart, gaining insights from Michael's wealth of experience. Whether you're an established Amazon seller or just starting out, this episode is packed with valuable information to help you thrive on Walmart's online marketplace.

Don't miss this insightful conversation with Michael, where you'll get the inside scoop on launching your Amazon brand on Walmart. It's your roadmap to eCommerce success! Like, subscribe, and hit that notification bell to stay updated on Part II, where we'll delve even deeper into this exciting journey. 

Takeaways: 

• Rich Media: Walmart offers a program called "Rich Media," which is equivalent to Amazon's A+ content. Sellers can use this program to enhance their product listings.
•  Rich Media Hosting: Sellers need to use a content provider to host Rich Media content on Walmart, as Walmart does not allow direct hosting. 
• Videos: Walmart allows sellers to upload their own videos, and there are multiple places within the listing where videos can be inserted.
•  Variation SKU Costs: When using Rich Media, sellers generally pay per parent SKU and not for variations of that SKU. 
• Market Expansion: Launching your brand on Walmart can be a valuable strategy for expanding your market beyond Amazon.
•  Walmart's Approval: Being "Walmart approved" as a seller opens up opportunities for selling in physical Walmart stores, which can significantly boost your brand's visibility.
•  Diversifying Product Assortment: Transitioning from Amazon to Walmart may require a broader product assortment, as Walmart's revenue potential for individual products may not be as high as Amazon's.

Quote of the Show: 

The main thing you're going to want to follow with Walmart is to treat it with its own approach and its own guidelines and its own respect. So you could really be successful on the platform because there's so much opportunity. 

Links :

Email me at [e-mail] 

Sellcord.com

https://www.linkedin.com/in/michael-lebhar/

Offer:

visit www.sellcord.co/legends and mention Amazon
Legends to get a Free Comprehensive Audit + $500 Statement Credit off your onboarding.

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